Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'customers' (104)

Power Minute #12: U.S. New-Vehicle Quality Improvements

According to the J.D. Power 2016 U.S. Initial Quality Study (IQS), U.S. new-vehicle quality makes the largest improvement in 7 years! How does this impact today's dealers?…

Continue

Added by Kris Rosychuk on July 6, 2016 at 11:30am — No Comments


Influencer
How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…

Continue

Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments

Don’t Let Your Loyalty Program Backfire!

The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers -- as long as the experience remains consistently pleasant.



However, a trend currently rearing its head in the loyalty…

Continue

Added by Mike Gorun on June 20, 2016 at 7:07am — No Comments

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the brand and solidifying or commencing relationships. …

Continue

Added by Chris Miller on May 26, 2016 at 6:57am — No Comments


Influencer
Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no surprise that closing ratios hover nationally at around 8-12%…

Continue

Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite that, many dealerships will do their best to land the…

Continue

Added by Paul Moran on March 11, 2016 at 6:08am — No Comments

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is very common in the animal world. Think of the behavior of…

Continue

Added by Paul Moran on February 26, 2016 at 5:19am — No Comments

Communication is the Key to Profits

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure this communication can happen, most dealerships lay down…

Continue

Added by Chris Miller on February 19, 2016 at 5:41am — No Comments

Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…

Continue

Added by David Metter on December 29, 2015 at 6:04am — No Comments


Influencer
Don’t Blow it: Know your Team

When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all shout out like some scene from George Orwell’s “1984” in…

Continue

Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments


Influencer
Selling Off the Service Drive Using Soft Pull and Equity Technology

One of the fastest growing practices that dealerships are utilizing to increase sales is prescreening a Service Customer that has either made an appointment to have work done on a vehicle or just shows up. In addition, there are numerous companies that offer equity calculations not only on vehicles that bought from the dealership but even those that did not. The “Auto…

Continue

Added by Ken Luna on December 8, 2015 at 6:48am — No Comments

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga class over concerns that cultural…

Continue

Added by sara callahan on November 25, 2015 at 5:00am — No Comments

The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when these vehicle owners may have to start shelling out…

Continue

Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…

Continue

Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Want to Triple Recall Work in your Service Department?

Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because they simply comb through their DMS and any information received from the factory for owners in their PMA. Personally, I feel this is a very shortsighted approach…

Continue

Added by Chris Miller on September 16, 2015 at 5:30am — No Comments

Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.

 

Perhaps it’s because they don’t see direct results? They may be looking for a straight line…

Continue

Added by Paul Moran on September 11, 2015 at 6:00am — 1 Comment

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were…

Continue

Added by Paul Moran on August 28, 2015 at 5:30am — 2 Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?

 

According to an article in Inc., the Disney…

Continue

Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention of today’s message-fatigued consumer?

It’s a…

Continue

Added by Paul Moran on July 31, 2015 at 6:30am — No Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get,…

Continue

Added by David Metter on July 23, 2015 at 6:00am — 5 Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service