Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Putting the customer first is a business adage that was widely exalted by Ray Krock, the American businessman who transformed McDonald’s into the world’s most dominant fast food retail chain. While many company owners follow this principle, quite a few tend to forget about what it means to be a smart consumer themselves. When you look at customer-centric companies…Continue
Added by Brooke Chaplan on June 4, 2018 at 4:06pm — No Comments
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed…Continue
Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments
Until this announcement, Facebook collected data from three sources which it used to accurately target its…Continue
Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments
Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service drive. But being told “No” isn’t always a…Continue
Added by CPI Results on March 15, 2018 at 6:37am — No Comments
Added by CPI Results on March 4, 2018 at 11:30am — No Comments
Added by Timmy D. James on December 7, 2017 at 5:30am — No Comments
Added by sara callahan on November 16, 2017 at 6:30am — No Comments
Added by Mike Gorun on October 24, 2017 at 6:00am — No Comments
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
The customers are the main pillars for the sustainability of any business.
Through the customers, businesses are able to generate income and profits. Without enough revenue, the businesses cannot survive in the market. This shows the importance of cultivating good customer relationships. Listed…
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they need…Continue
Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…Continue
Added by Tom Cannata on September 15, 2016 at 5:38am — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.
Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand.…
Added by Aubrey Hankins on August 17, 2016 at 12:00pm — No Comments
The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as one…Continue
Added by Chris Miller on August 15, 2016 at 7:27am — No Comments
Who is going to be the most ideal customer to attract, most likely to purchase from your dealership?
The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle…
Added by Aubrey Hankins on July 25, 2016 at 10:00am — No Comments
In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…Continue
Added by Chris Miller on July 8, 2016 at 6:37am — No Comments