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Timmy D. James's Blog Posts Tagged 'customer' (14)

How to Make the Most of Your Marketing in a Down Market

Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…

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Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments

Don’t be Generic in Your Video Marketing

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

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Added by Timmy D. James on July 26, 2019 at 7:00am — No Comments

Five Videos Every Service Department Needs

As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.

 

An effective video marketing strategy for your service department…

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Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments

Tips On Creating Quality Videos that POP! [VIDEO]

Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.

Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.

In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…

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Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…

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Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments

4 Reasons Why Your Customers Love Video

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers,…

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Added by Timmy D. James on December 21, 2017 at 6:30am — 1 Comment

Think Virtual Reality is a Fad? Think Again.

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.

However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…

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Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments

How to Make a Value Proposition to Die For

The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just…

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Added by Timmy D. James on May 13, 2016 at 1:02pm — No Comments

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting…

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Added by Timmy D. James on April 29, 2016 at 6:20am — 1 Comment

Win Business by Helping the Customer On Their Journey

In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.

 

The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…

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Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments

Will You Be There Whenever Your Customers Need You?

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…

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Added by Timmy D. James on March 10, 2016 at 6:56am — No Comments

A Super Nifty Trick to Make Your Facebook Videos More Effective

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers) feature of video on Facebook is that it autoplays in a user’s…

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Added by Timmy D. James on August 17, 2015 at 4:00am — No Comments

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises that if you use this new “insert buzz word here,” then you…

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Added by Timmy D. James on July 13, 2015 at 5:30am — No Comments

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