Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet.
Now here's the but ... BUT ...
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
U.S. vehicle prices have hit a record high average of $31,252, up…Continue
Added by JB Floyd on September 14, 2013 at 8:00am — No Comments
In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid
(and least trained) employees in a company. I am referring, of course,
to the telephone. The good news is this leak can be…
Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments
Caveat Emptor: Free isn't always free
by William Weidendorf
Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!
Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…Continue
Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments