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The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the…Continue
Added by Amanda Ryan on February 6, 2016 at 10:00am — No Comments
Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.
Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…Continue
Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is…Continue
New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…Continue
Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…Continue
If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…
We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…Continue
The automation of Twitter for businesses continues to become the norm.
As micro-blogging, interaction, and expression get replaced by…Continue
If it wasn’t already clear, Google has…Continue
This is Part IV of the series on timing. Please read…Continue
Added by J.D. Rucker on December 7, 2012 at 6:00am — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by J.D. Rucker on December 3, 2012 at 8:00pm — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…Continue
Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments
Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them:…Continue
Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments
After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…Continue
Added by VJ on June 27, 2011 at 11:00am — No Comments