Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you get my point.
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
To stay top-of-mind with your customers, you need to keep in touch.
If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…
Added by Scott Kane on June 25, 2018 at 6:30am — No Comments
Added by Thomas F. Jung on August 15, 2017 at 2:00am — No Comments
I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.
If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS,…Continue
Added by charles corson on June 30, 2016 at 8:49am — No Comments
Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…Continue
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…Continue
Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…Continue
Inc. Magazine Ranks Company for Second Straight Year
ATLANTA, GA. August 22, 2012 – Contact At Once!, the software company that pioneered live chat in online advertising, today announced that it has again been named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. It is the second year in a row the company has been ranked in the Inc. 500|5000, marking 3-year growth rates of 693% and 416%, respectively. Contact At Once! ranked in…Continue
Added by Aaron Hassen on August 22, 2012 at 4:30am — No Comments
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Added by Chip King on January 7, 2012 at 2:06pm — No Comments
There's a lot of intricate psychology involved in contact form submissions. Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits."
Here's a few ideas that will greatly improve your chances of receiving that all-important contact…Continue
Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments
Added by Gary May on February 16, 2009 at 12:08am — No Comments