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Timmy D. James's Blog Posts Tagged 'consumers' (16)

The Dominance of Video Marketing for Business

As video continues its quick rise it has…

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Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…

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Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments

Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service…

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Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments

Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…

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Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments

Don’t Use a Band-Aid When What You Really Need Are Stitches!

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

 

But for this blog I would like to take a step back for a minute.…

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Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.



Hopefully you’ve begun the process of…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.

Your digital touchpoints are in essence your brand’s points of…

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Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments

One Isn’t Always the Loneliest Number That You’ll Ever See

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70 ad…

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Added by Timmy D. James on July 27, 2015 at 6:14am — No Comments

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today.  The…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

Consumers Like Video So Much They’re Paying More To Watch It

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…

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Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…

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Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

Car Shopping: The Dating Game

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…

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Added by Timmy D. James on November 3, 2014 at 5:00am — No Comments

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized that…

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Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional pleasure that results from that…

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Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments

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