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Joey Little's Blog Posts Tagged 'consumer' (6)

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…

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Added by Joey Little on June 28, 2016 at 8:00am — No Comments

Get to Know Today’s Empowered Consumers

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before. 

In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace.  While…

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Added by Joey Little on June 16, 2016 at 12:00pm — 1 Comment

This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

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Added by Joey Little on January 13, 2016 at 2:07pm — No Comments

Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…

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Added by Joey Little on November 5, 2015 at 1:00pm — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…

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Added by Joey Little on August 27, 2015 at 12:55pm — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…

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Added by Joey Little on August 17, 2015 at 11:07am — No Comments

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