Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…Continue
Added by Paul Potratz on June 13, 2017 at 2:30pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own.
We’d love to…
Added by Paul Potratz on June 9, 2017 at 1:00pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.
We’d love to hear what you have to…Continue
Added by Paul Potratz on June 6, 2017 at 12:34pm — No Comments
Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in…Continue
Added by Sean V. Bradley on January 24, 2016 at 8:15am — No Comments
Named one of the “Top 10 Companies to Watch in 2014”, IntellaCar (www.IntellaCar.com) gives Sales Consultants everything they need at their fingertips on an iPad. It’s proven to increase sales, reduce transaction time, engage customers, grow gross profit and increase CSI.
Endorsed by Honda and partnered with some of the leading companies in the industry, IntellaCar is growing rapidly. We have an immediate need to add…Continue
Added by Bruce Polkes on January 9, 2015 at 4:49pm — No Comments
You are ready to traverse through a crowded sea of vendors at the upcoming NADA Convention in New Orleans. Your flight and hotel are booked. You have already looked over the workshop schedules. With that, you maybe still recognize even more can be learned by examining vendor offerings in the exhibit hall than from listening to the…Continue
Added by Joe Webb on January 22, 2014 at 5:00am — No Comments
Let's cut the chit chat and jump to the point of this post. Do you suck? Are your sales dwindling? Are you losing the confidence of your management? Does it feel like all of your "ups" are avoiding you to the point that you discreetly sniff your arm pits just to make sure you don't stink? If so, keep reading. I want to share a couple of ideas…Continue
Added by Michael Cirillo on March 10, 2013 at 11:30pm — No Comments
Very often, the most popular person in the room is the one with the largest microphone. Sometimes, the person everyone is listening to just has the most important things to say. Others are recognized just because they are always right there, in your face. So I ask… who do you think is the loudest in the automotive industry?
I know this is going to be a sensitive subject. I don’t want feelings to be hurt. This is subjective. When you hear the word “loudest”, whom do you think…
2012 is here……and your dealerships soft little underbelly is showing!!!
It is time to modernize your thinking and TAKE CONTROL!!
The time has come to take control of your dealership, your departments, your data and yourselves!!
It’s time to mold “old school basics” with “new school” tools and…Continue
Added by Jim Kristoff on January 10, 2012 at 6:07am — No Comments
The holiday season is a great time to combine “giving” and your dealerships social media presence!
While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute to the charities of your customers!
A great way to…Continue
Added by Jim Kristoff on December 19, 2011 at 1:53pm — No Comments
How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?
This has been and still remains one of the toughest things to get accomplished in the dealership.
Every dealership throughout the country has their own processes and procedures when it comes to selling and…Continue
Added by Jim Kristoff on November 10, 2011 at 9:12am — No Comments
There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.
It’s so simple…..it might overwhelm you!
And while the formula is simple…..the actual implementation is the hardest part!
The formula???????................”Embrace it”…….
That’s the ENTIRE…Continue
What does it take to succeed in today’s automotive environment?
It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!
It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!
It takes the understanding of technology and how to utilize it to maximize…Continue
Every single time you go to the Doctor’s office, it happens.
They take your “vitals”
They check your pulse, your temperature, your blood pressure and they weigh you.
Your vitals are an indication of how your body is doing “health-wise”.
If any of the “vitals” are outside of the normal parameters, it may…Continue
Today’s customers have access to an abundance of knowledge.
They can get on their computer or smart phone and see what the cost of a New Vehicle is.
They can appraise their own trade.
They can see what the lowest interest rates are.
They can do side by side comparisons with vehicles they are looking…Continue
Added by Jim Kristoff on October 13, 2011 at 6:29am — No Comments
I know…….it’s a pretty strong title for an article.
It pertains to a vast majority of car dealerships around the country!
Your own employees MUST hate doing business with you!
They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…Continue
Added by Jim Kristoff on October 10, 2011 at 9:16am — No Comments
Have you ever noticed that the type of vehicle that a person buys reflects their character or lifestyle?
People buy certain vehicles for a reason!
People buy pickup trucks for work or play….and maybe a little of both!
People buy minivans mostly because they have children.
People buy sports cars mostly…Continue
Added by Jim Kristoff on October 3, 2011 at 9:13am — No Comments
“At first people refuse to believe that a strange new thing can be done.
Then they begin to hope it can be done.
Then they see it can be done.
Then it is done………. and all the world wonders why it was not done centuries…Continue
(Part 3 – Fix them)
In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.
In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.
Now that we know what vehicles we are looking for and how to find them, the next step is to “fix” them.
The art of reconditioning a vehicle for…Continue
Added by Jim Kristoff on September 28, 2011 at 7:39am — No Comments