Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As you grow your business, it’s natural to look at expanding into more fields. Being a generalist seems to open up opportunities and certain can be a way to become more profitable. For many businesses, though, the goal should be to focus on specialties. Doing so provides many rewards.
When you specialize in business, it’s usually because you are…Continue
Added by Brooke Chaplan on March 28, 2019 at 3:04pm — No Comments
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…Continue
Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML…Continue
Added by Natalie Born on November 2, 2018 at 7:22am — No Comments
I am sure many of you are familiar with the sad fate of Toys R Us.
But, do you remember how it originated it’s online journey? In…
Added by John Wingle on August 29, 2018 at 7:00am — No Comments
What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dealership the competitive edge when customers start shopping. Read on to…Continue
Added by Doug Van Sach on August 6, 2018 at 6:57am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
And now, another huge retail company has decided to jump in… but in a way that…Continue
Added by Ujj Nath on April 17, 2018 at 6:30am — No Comments
At some time, most businesses that survive long enough will need to move locations. Over time, moving is almost as inevitable to business as it is to your personal life.
There are, of course, a number of things that businesses automatically consider, such as price and square footage suitable to their needs, but there are a number of other considerations that should also be…Continue
Added by Brooke Chaplan on April 16, 2018 at 2:04pm — No Comments
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments
Added by sara callahan on November 16, 2017 at 6:30am — No Comments
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…Continue
Added by Steve White on February 28, 2017 at 6:02am — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
Added by Ujj Nath on January 20, 2017 at 6:00am — No Comments
Added by Steve White on January 9, 2017 at 6:36am — No Comments
Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach, as the average customer retention rate across the industry has sunk below 50%. This amounts to dealers losing more than half of their customers each…Continue
Added by Doug Van Sach on January 8, 2017 at 6:00am — No Comments
What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or, at the very least acknowledge the mishap to the customer. Perhaps send some flowers or a gift card. You certainly…Continue
Added by Mike Gorun on December 20, 2016 at 6:40am — No Comments
Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that…Continue
Added by Steve White on November 3, 2016 at 7:21am — No Comments