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Joey Little's Blog Posts Tagged 'communication' (15)

Modern Communication: What Your Customers Want

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways. 

Dealerships are seeing the changes that have been brought on by technology as…

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Added by Joey Little on July 22, 2016 at 7:00am — No Comments

Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…

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Added by Joey Little on July 13, 2016 at 3:00pm — No Comments

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.

In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…

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Added by Joey Little on July 8, 2016 at 8:00am — No Comments

It’s Time to Communicate Like a Boss

Take Control of Your Dealership’s Communication

If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot?  The…

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Added by Joey Little on July 5, 2016 at 9:00am — 2 Comments

This Week in Social Media

News for the Week of 12.9

Facebook Messenger Arrives at a Website Near You 

Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your business easily and check out what’s going on with your Events directly from your…

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Added by Joey Little on December 9, 2015 at 2:00pm — No Comments

The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest saying they want significant changes. This means the industry needs…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

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Added by Joey Little on November 25, 2015 at 4:00pm — No Comments

Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and…

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Added by Joey Little on November 17, 2015 at 2:12pm — No Comments

The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…

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Added by Joey Little on November 12, 2015 at 10:02am — No Comments

We Didn't Start the Fire

It Was Always Burning 

How Automotive Dealerships Can Win With Today’s Consumers

There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…

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Added by Joey Little on November 2, 2015 at 12:00pm — No Comments

Communication & Engagement: Friends for Life Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to hav…

Communication & Engagement: Friends for Life

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in…

Continue

Added by Joey Little on October 19, 2015 at 1:43pm — No Comments

From Content Mapping to Content Marketing: Part 3

CONTENTMAPPART3

From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…

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Added by Joey Little on October 14, 2015 at 7:50am — No Comments

Creating a Culture of Communication

Great Communicators Have Meaningful Conversations

Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward people who are…

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Added by Joey Little on October 8, 2015 at 11:30am — No Comments

Communication: Keys to Dealership Success

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…

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Added by Joey Little on October 1, 2015 at 1:00pm — No Comments

Successful Communication for Dealerships

Communication Strategies for Bridging the Generation Gap

Communicating with customers is a constantly changing endeavor for car dealerships. Every few years, more generations are added to your potential car-buyer pool, and your team is tasked with coming up with ways to effectively communicate to a multi-generational market. Keeping up with the younger…

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Added by Joey Little on September 25, 2015 at 7:25am — 1 Comment

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