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All ADM Blog Posts Tagged 'chat software' (31)

Should your sales team handle live chat? Five critical questions to answer

“How happy are you with the way your team manages phone ups?”

As dealers look for ways to add tech to their digital marketing portfolio while controlling costs, the…

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Added by Big Tom LaPointe on March 20, 2016 at 11:00pm — No Comments

Why dealer website chat? How about #Blizzard2016

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on…

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Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments

Shopping for the best dealer website managed chat? Remember six key questions

One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list…

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Added by Big Tom LaPointe on December 21, 2015 at 7:30pm — No Comments

Chat is huge player in auto industry transformation

One only has to follow the grocery aisle tabloid covers to be reminded that change is constant – after all, who would have thought that Brad Pitt and Angelina Jolie would ever split? Change can be good, but sometimes it’s hard to tell in the moment…

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Added by Big Tom LaPointe on December 16, 2015 at 6:30am — No Comments

Chat on your website? Don’t forget to tie in Google Analytics

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…

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Added by Big Tom LaPointe on November 27, 2015 at 5:00am — No Comments

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for – and buy – an automobile. And during the past 10 days that’s…

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Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…

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Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

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Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the…

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Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments

Chat Success – JUST DO IT!

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s…

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Added by Big Tom LaPointe on January 20, 2015 at 8:30pm — No Comments

Weight Watchers: Live Chat goes mainstream

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service…

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Added by Big Tom LaPointe on January 19, 2015 at 9:58am — No Comments

“They ain’t coming back”

Anyone who has hung in the car business as a sales pro can look back at their early days on the floor and remember who taught them their biggest lessons. Perhaps one of the biggest (and most challenging) lessons for me was truly understanding the message of one sales manager: “They ain’t coming back.”

"...if the…

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Added by Big Tom LaPointe on January 11, 2015 at 3:27pm — No Comments

Three Cures for the 'Holiday Hangover'

For many dealers, business falls off after the first of the year as shoppers are essentially in a ‘holiday hangover’. Businesses and many buyers had to make vehicle purchases before the end of the year for tax reasons, and others have overspent or filled up credit cards. In any case, there are fewer people on the lot or shopping on…

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Added by Big Tom LaPointe on December 28, 2014 at 9:07pm — 3 Comments

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…

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Added by Big Tom LaPointe on December 8, 2014 at 8:00am — No Comments

Why holidays make live chat a necessity

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

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Added by Big Tom LaPointe on November 29, 2014 at 2:00pm — No Comments

How to sell more cars in a blizzard

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got…

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Added by Big Tom LaPointe on November 16, 2014 at 2:30pm — No Comments

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?

Honestly, not really. You…

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Added by Big Tom LaPointe on October 18, 2014 at 9:30pm — No Comments

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…

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Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments

Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…

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Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments

Not responding to chat requests is like eternal phone hold

What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…

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Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments

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