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Big Tom LaPointe's Blog Posts Tagged 'chat leads' (3)

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

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Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments

Want live chat success in-house? Four tips to help you plan it, script it, work it

As dealers continue recognize the benefits of either hosted live chat or chat software managed in-house on their automotive websites, many still feel using their staff to handle the chats is their best option. With some proper planning and…

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Added by Big Tom LaPointe on August 9, 2013 at 4:00am — No Comments

Three keys to accelerate your chat lead conversions

We recently had a discussion with an auto dealer sales manager about the inconsistent results his team was getting with their dealership chat solution.

It turns out, his staff wasn’t consistent across the board in their responses. It turned out, that…

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Added by Big Tom LaPointe on April 11, 2013 at 10:30am — 3 Comments

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