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All ADM Blog Posts Tagged 'cell' (3)


Influencer
Quality over Quantity: Creating Relevancy to Your Message

In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention.  It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!”   It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.

Over time, marketers using direct mail and email have…

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Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments


Influencer
Going Mobile: Messaging Can Take Sales to Another Level

As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.



At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…

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Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments


Influencer
Are Your Direct Marketing Channels in the Technology Fastlane?

Are you changing your marketing channels to keep up with the latest technology trends? Text messaging has become the norm in social behavior and is slowly becoming accepted between businesses and their consumers. Before you decide that you have to communicate differently because “everyone” is doing so or the technology dictates it, take a step back and assess the following processes in your automotive dealership’s direct marketing plans:



* More and more, customers are using their… Continue

Added by Stacy Mueller on September 1, 2010 at 2:27pm — No Comments

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