Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention. It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!” It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.
Over time, marketers using direct mail and email have…Continue
Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments
As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.
At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…Continue
Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments
Added by Stacy Mueller on September 1, 2010 at 2:27pm — No Comments