Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations throughout Holland.
The company also has…Continue
So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…Continue
If you work in the automotive retail industry you are no stranger to change. You thrive on competition and commission based pay plans. You love the hunt. You love the rewards when you push through goals set by your employer. You love winning the prize.
The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers. I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.
What is your opinion on 20 Groups? 20 Groups have many…Continue
One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO. I have invited JD Rucker, Ralph Paglia, and Eric…Continue
The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…Continue
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:
I always try to keep this community up to date with the latest search trends and changes in Google. We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.
If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP. We have a good idea why this is happening but the answers would…Continue
An Open Letter to Automotive Professionals:
Added by Brian Pasch on July 29, 2009 at 6:30pm — No Comments
Added by Brian Pasch on July 26, 2009 at 12:00pm — No Comments
Mazda sent a letter to their dealers today outlining the process for online registration for the Car Allowance Rebate System (CARS) which will start on Friday July 24, 2009. Mazda confirmed what we reported…Continue
Added by Brian Pasch on July 17, 2009 at 7:00pm — No Comments
I have been asked to be a panelist on the DealersEdge webinar designed for car dealers to discuss how to leverage the Cash for Clunkers bill and the NHTSA CARS program. The webinar is scheduled for Thursday July 9, 2009 at 1 PM Eastern Time.
Added by Brian Pasch on July 8, 2009 at 9:18am — No Comments
Any car dealer that gives a consumer the CARS credit on a new car sales on July 1st runs the risk of complicating their reimbursement process. Don’t take our word for it, read what is posted on the NHTSA website.
Added by Brian Pasch on October 19, 2008 at 11:30am — No Comments