Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The Evolution & Natural Selection
Of Automotive Sales
Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive Sales” in the last five to six…Continue
Added by Sean V. Bradley on October 2, 2013 at 7:50am — No Comments
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
Make Money Mondays With Sean V. Bradley "Leadership" "Lead By…
Added by Sean V. Bradley on September 23, 2013 at 4:26am — No Comments
Make Money Mondays With Sean V. Bradley - Automotive Sales - Showroom New Hire Tips &…Continue
Added by Sean V. Bradley on September 16, 2013 at 8:25am — No Comments
U.S. vehicle prices have hit a record high average of $31,252, up…Continue
Added by JB Floyd on September 14, 2013 at 8:00am — No Comments
While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…Continue
Let me start again ---
I walk into a gas station wearing my…Continue
It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.
As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…Continue
Added by Joe Webb on May 16, 2013 at 4:41am — No Comments
Can a computer sell a car?
While much of the online car selling process is automated these days, the answer is still no. To successfully sell a car online, there are a few essential points that auto dealers and individual sellers need to remember. Mere hours of work, invested by a few people, can…Continue
Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are…Continue
Added by Big Tom LaPointe on March 11, 2013 at 9:30am — No Comments
Autoweek reported today that Black Book data for February shows only four of the 14 styles of trucks dropped in value when compared with February 2012, with all other used trucks showing an increase during the same time frame.
According to the article, compact SUVs jumped a whopping 17.2 percent, with…Continue
Added by Big Tom LaPointe on March 7, 2013 at 4:00pm — No Comments
For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…Continue
Added by Big Tom LaPointe on March 7, 2013 at 8:00am — No Comments
Added by Sean V. Bradley on March 5, 2013 at 5:33pm — No Comments
Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments
Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…Continue
Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments
As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed much more in person than photos, or the Panamera that’s at least less ugly in…Continue
Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses…Continue
Added by Big Tom LaPointe on February 21, 2013 at 8:00am — No Comments
Added by April Lee on February 13, 2013 at 5:11pm — No Comments