Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What is your market share telling you?
Added by Jim Flint on January 28, 2020 at 7:45am — No Comments
Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
Added by Jim Flint on January 8, 2020 at 7:24am — No Comments
Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…Continue
Added by Michael Trasatti on January 7, 2020 at 6:57am — No Comments
Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…Continue
Added by Doug Van Sach on December 20, 2019 at 7:02am — No Comments
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.
Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…
Added by Dan Beres on December 12, 2019 at 6:30am — No Comments
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.
Added by Jim Flint on November 22, 2019 at 8:17am — No Comments
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…Continue
Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 6:15am — No Comments
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…Continue
Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…Continue
Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…Continue
The world of vehicle finance can be very confusing to the average person. If you do not finance cars often, you may be a little overwhelmed by all of the jargon and information involved. Here are a few of the more commonly asked questions regarding…Continue
Added by Tony Chips on August 12, 2019 at 9:00am — No Comments
Purchasing a car opens up a plethora of options for any buyer. While, some look for a brand new ride, others are in search of a value-for-money vehicle. Both of the options are enticing and come with their own set of advantages. The word you must be aware of here is ‘depreciation’. Any car has a depreciation value which comes in play when you…Continue
Added by Autoego on April 30, 2019 at 5:10am — No Comments
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…Continue
Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments
There is a much faster and easier way to conduct a used cars search than walking around car dealerships or buying ads magazines - you can search from a whole range of used cars online with the help of a specialist website like https://www.publicarros.com . A specialist used car search website will offer a huge…Continue
Added by Michael Dearing on April 20, 2019 at 5:08pm — No Comments
What Customers are Thinking in YOUR Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her?
While that may seem impossible,…
Added by Anne Fleming on April 3, 2019 at 1:00pm — No Comments
When the temperatures drop you know there is car maintenance tips for winter that may come in handy. To ensure you have the best chance of making it through the winter without problems you have to pay attention to your cars needs more than ever. Here are some suggestions that will hopefully give you an advantage over the low temperatures especially if you live in a part of the country where winter hits your area hard.…Continue
Added by Matthew Evans on March 21, 2019 at 2:05am — No Comments
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:
Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…Continue
Added by Anne Fleming on March 20, 2019 at 2:29pm — No Comments
Car history check is a report that gives the history of the owners and other information that buyers need while purchasing a second-hand car. The history check report can be generated simply by using the Vehicle Identification Number (VIN) of the car. It is a 17-digit serial number that can be found under the bonnet or on the windshield of the car.
You can rely on the history check report to assure yourself that the car is…Continue
Added by Michael Dearing on March 15, 2019 at 1:00am — No Comments
It's important to protect your legal compensation rights after being injured in a car wreck so you won’t pay for someone else's negligence. Going it alone to get the money you need to pay medical bills, replace lost income, compensate for pain and suffering, and for other legitimate damages is a long-shot. On the other hand, an attorney who knows all the details of calculating,…Continue
Added by Terry Bryant on March 7, 2019 at 5:30am — No Comments