For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.
Yet it’s difficult to deny the advantages of data-driven marketing:
- 2 out of 3 leading marketers admit…
Added by Courtney Evans on August 9, 2019 at 7:15am —
As GDPR privacy regulations took effect in the EU businesses worldwide began to rethink their lead generation strategy.
Many USA based businesses are now asking people to opt-in to their email list versus distracting customers and potential customers with… Continue
Added by Carol Forden on June 12, 2018 at 9:00am —
Vintage cars are not only beautiful. They can also represent a significant investment. This makes the idea of having your very own vintage car collection a smart one. The following are a few tips that should help you reach your vintage car goals.
It would be good idea to start small. You are going to be buying cars and inspecting them,… Continue
Added by Meghan Belnap on April 22, 2018 at 8:30am —
One very important thing some leaders fail to realize is that communication is the glue …
Added by Bill Wittenmyer on July 27, 2017 at 6:39am —
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every… Continue
Added by Mike Gorun on March 28, 2017 at 7:04am —
Here is a simple way to make more every month.
It's called the "6 Steps to Happy Bank Deposits" and it goes like this.
1st, write down what you make per month… Continue
Added by Leonard Buchholz on February 5, 2014 at 7:41am —
Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with… Continue
Added by Rachel Boyle on November 11, 2013 at 12:09pm —
There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their dealerships.
In the article, it showcased Bill Underriner of… Continue
Added by Richard Holland on May 16, 2013 at 3:36am —
Added by Paul Potratz on January 30, 2013 at 7:39am —
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your career most never receive any real training or if there is… Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am —
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people… Continue
Added by J.R. Batchelor on November 24, 2012 at 2:57pm —
There has never been a better time to succeed than now!
In life, we have two choices. 1) Live life and be happy or 2) Go around looking for things to be upset about and live miserably. Really, think about it.… Continue
Added by Michael Cirillo on August 21, 2012 at 8:40am —
You might want to re-think the ask
You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the… Continue
Added by Kristen Judd on August 17, 2012 at 5:11am —
Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?”
This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your Dealership’s Internet Department and BDC are, after all, a numbers game. Let me break it down for you:
- The more people you dial, the more people you get on the phone.
- The more people you get…
Added by Sean V. Bradley on July 29, 2011 at 1:26pm —
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating… Continue
Added by Brian Pasch on July 1, 2011 at 4:36am —
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am —
The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at: http://tinyurl.com/2aukuqm
But with all this reflection, it makes me think that maybe we all need to think more about what… Continue
Added by Patti Swanson on June 26, 2010 at 2:00pm —
Here at Xspond we have spent oodles and oodles of time improving our partners social media, and our partners web sites, and our partners data bases, and our partners… (you get the picture). We love this work so much and we are so focused that we neglected ourselves severely. If our business identity is our child and we are the parents, we are definitely criminals of neglect.
Practice What You Preach
Added by Katie Urbain on June 23, 2010 at 7:32am —
A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.
I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and… Continue
Added by Brian Pasch on June 20, 2010 at 5:30am —
The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I would go about it very, very differently. You see, even back when I first started selling cars I understood… Continue
Added by David Johnson on March 15, 2010 at 9:37pm —