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Brian Pasch's Blog Posts Tagged 'brian pasch' (35)

How Vendors and Dealers Made Lemonade In The New Orleans Freeze Out

By Brian Pasch

When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make.  Some attendees decided to rent a car and drive to their homes. Other NADA attendees  left New Orleans on Monday, which resulted in very light…

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Added by Brian Pasch on January 29, 2014 at 2:30am — 7 Comments

Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively…

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Added by Brian Pasch on April 30, 2013 at 12:00pm — 8 Comments

Speaking To Cars Dealers in Holland - Brian Pasch

In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.

My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl

Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments

Looking For Fixed Ops Strategies To Increase Service Drive Profits?

The…

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Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments

Is Your CRM System Really Delivering Your Emails?

I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation.  I was impressed with the quality content presented by the speakers.  

 

One workshop I added was…

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Added by Brian Pasch on April 19, 2013 at 7:00am — 2 Comments

Holland Faces Similar Challenges With CRM and DMS Integration and Utilization

I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations  throughout Holland.  

 

The company also has…

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Added by Brian Pasch on March 27, 2013 at 4:44am — 1 Comment

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

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Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

Google Review Policy Clarified and Documented

Google published an update on their review policy, here is a summary of the update's content...

 

Policy criteria for removing reviews

We want people to get ratings, reviews, and recommendations that are…

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Added by Brian Pasch on December 14, 2012 at 8:30am — 13 Comments

Do Dealers Have To Spend More To Increase Their Sales?

PCG Consulting founded in 2011, was created to provide vendor neutral analysis and recommendations to help dealers maximize their operating budgets and car sales.  The consulting team also provides onsite training and education for car dealers on Internet/BDC lead processes, social media, reputation management, and digital marketing strategy.  

 

A majority of the dealers that hire PCG…

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Added by Brian Pasch on September 3, 2012 at 9:00am — 1 Comment

PCG Welcomes Ed Shaffer From Park Place Auto Group to Their Consulting Team

Pictured above (Left to Right) is Brian Pasch, Ed Shaffer, Glenn Pasch, and Marc McGurren.

I am proud to welcome Ed Shaffer to the PCG Consulting Team. Ed comes from the Park Place Auto Group in Texas. Ed brings with him a great portfolio of experience in the Automotive Industry.

 

Ed will be offering his experience and…

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Added by Brian Pasch on August 17, 2012 at 10:36am — No Comments

Could SEO Expert JD Rucker's Advice Have Unexpected Consequences?

My good friend and fellow SEO practitioner JD Rucker recently posted an example of how a dealer can leverage their content to attract social signals or votes for higher Google organic ranking.  

 

Since JD has a strong social media clout and followers, when he shares content on social syndication platforms like "Digg.com", it generates significant traffic.  In the screen capture below, an example of a…

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Added by Brian Pasch on March 26, 2012 at 11:30am — 5 Comments

Dates For 2012 Automotive ZMOT Study Announced

The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.

 

EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…

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Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments

Automotive Boot Camp Attracts Industry Leaders



 

Mark Your Calendar

 

 

Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas.  This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.

 

 

 

The list of…

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Added by Brian Pasch on March 2, 2012 at 5:00am — 20 Comments

ADM Members - Is AutoTrader Your Secret Santa?

 

Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?  

 

Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…

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Added by Brian Pasch on December 22, 2011 at 5:14am — 17 Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

 

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

 …

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Added by Brian Pasch on December 13, 2011 at 11:00pm — 7 Comments

ADM Members to Join Jason Ezell and Brian Pasch on Dataium Webinar







I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.



Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.



Here is…

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Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments

PCG Digital Marketing Ranked in Top 500 Fastest Growing Private Companies in USA

Inc. Magazine's September 2011 edition  ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.



PCG also ranks # 7 in New Jersey with a three-year sales growth of… Continue

Added by Brian Pasch on August 23, 2011 at 9:30am — 3 Comments

Google+ Is A Winner So Join My Circle



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started. 

 

You…

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Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

Lizelle Landino and Jody DeVere Create New Educational Scholarship Program for Women



EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet marketing agency, today announced a new partnership with…

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Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

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