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All ADM Blog Posts Tagged 'brian' (23)

It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments

Looking For Fixed Ops Strategies To Increase Service Drive Profits?

The…

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Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments

So You Have a Review Platform, So What!!

For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between…

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Added by Glenn Pasch on April 3, 2013 at 12:02pm — 2 Comments

The Remarketing Effect of Live Chat

The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…

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Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments

Scratch to Win new UNFAIR ADVANTAGE book from Myers, Pasch & Others!

Want the new book from Tracy Myers & Brian Pasch, UNFAIR ADVANTAGE, but don't have the $19.95 to buy it on Amazon?

Then you're going to love the Scratch To Win that PCG Digital Marketing is doing on their Facebook page! Try it out and see if you win one of the book's they're giving away, with free shipping within the…

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Added by Matthew O'Such on September 14, 2012 at 1:05pm — No Comments

PCG Consulting White Paper released addressing Google + Local Reviews

The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching…

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Added by Glenn Pasch on August 27, 2012 at 7:00am — 1 Comment

Connecting with Customers at Every Moment of Truth

Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.

Brian Pasch of PCG Digital Marketing

For car buyers, the process is not linear…

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Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments

PARAGON HONDA & ACURA IS TOP-SELLING AMERICAN HONDA & ACURA RETAILER ACCORDING TO 2011 U.S. AUTO SALES

With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…

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Added by Luisana Suegart on January 12, 2012 at 11:22am — 1 Comment

Being Present At The Zero Moment of Truth

Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar with the 'Moment of Truth' concept, you can watch this short video from Google to better understand it.







As the video describes, historically there were said to be three psychological steps in any buying…

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Added by Aaron Hassen on November 10, 2011 at 10:00am — No Comments

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference July 16th

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Added by Brian Pasch on July 9, 2011 at 11:30am — 6 Comments

1 Reason NOT to attend Digital Dealer 10

FINAL UPDATE:


I spoke to Mike Roscoe today and he shared his perspective on what can now be dubbed "The Situation" of the automotive world (Fitting since Brian Pasch is from Jersey!). While it is clear we share different opinions on the what, the who and the why, I appreciate that he took the time to debate. Beyond that I have nothing to add as I agree with Mike that some…
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Added by Timothy Martell on February 17, 2011 at 9:00am — 40 Comments

Automotive Marketing Boot Camp

The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is like…

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Added by Rob Fontano on February 13, 2011 at 9:02am — 8 Comments

Street Smarts: Facebook owner Mark Zuckerberg spotted driving an Acura TSX

The New York Acura Association (NYAA) is calling on Mark Zuckerberg to help its dealers connect better with their Acura customers through social media. Last month, the 26-year-old owner of Facebook and New York native was spotted driving an Acura… Continue

Added by Luisana Suegart on November 16, 2010 at 5:35am — No Comments

Dealers Come Together for Good Cause

The following article was published by Haute Living Magazine, covering the New York Acura Association's attendance to Tony Bennett's Exploring the Arts gala:


Tony…

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Added by Luisana Suegart on November 16, 2010 at 5:25am — No Comments

What is Your Dealership's POD Score?

POD Score

Today we are introducing a new acronym in the field of Automotive SEO: POD Score.



POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to…

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Added by Brian Pasch on September 14, 2010 at 2:00pm — 3 Comments

Car Dealership Are Getter Weaker While Lead Collectors Get Stronger

In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.

For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.

To compound that problem,…

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Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments

Is Your Digital Marketing Campaign Ready to Implode?

I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.



In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…

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Added by Brian Pasch on July 3, 2010 at 4:38pm — 3 Comments

Is Your Website iPad Friendly?



Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.

With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.

In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…

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Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments

Link Building To Increase Your Visibility Online

Automotive SEO Links A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.

I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and…

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Added by Brian Pasch on June 20, 2010 at 5:30am — 12 Comments

The Great Digital Divide

I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions from the 11 question survey. I hope to increase the data set in the coming week with your help.



Please pass this survey link to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue

Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments

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