Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between…Continue
The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…Continue
Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments
Then you're going to love the Scratch To Win that PCG Digital Marketing is doing on their Facebook page! Try it out and see if you win one of the book's they're giving away, with free shipping within the…Continue
Added by Matthew O'Such on September 14, 2012 at 1:05pm — No Comments
Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.
Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments
With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…Continue
Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar with the 'Moment of Truth' concept, you can watch this short video from Google to better understand it.
As the video describes, historically there were said to be three psychological steps in any buying…
Added by Aaron Hassen on November 10, 2011 at 10:00am — No Comments
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…
The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is like…Continue
Added by Luisana Suegart on November 16, 2010 at 5:35am — No Comments
Added by Luisana Suegart on November 16, 2010 at 5:25am — No Comments
Today we are introducing a new acronym in the field of Automotive SEO: POD Score.
POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to…Continue
In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.
For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.
To compound that problem,…Continue
Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments
I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.
In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…Continue
Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.
With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.
In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…Continue
Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments
A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.
I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and…Continue
Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments