Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.
Mobile devices are always at hand, can be used almost anywhere, and are…Continue
Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…Continue
Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
The older 2018 year is passing by, the new is coming with wonderful hope that 2019 is going to be this year.
In this article, I will take a real example of my work named exai small web solutions
The year of terrific achievement of your Brand.
Your brand for more exposure and with this final aims to…Continue
Added by Blazho Gjorgiev on December 30, 2018 at 3:00pm — No Comments
I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…Continue
I am sure many of you are familiar with the sad fate of Toys R Us.
But, do you remember how it originated it’s online journey? In…
Added by John Wingle on August 29, 2018 at 7:00am — No Comments
Online marketplace is full of opportunities for companies regardless of the sell. It also doesn’t matter that what is the structure of the company and the size of it. The promotion of the products they need to market and the branding strategy speaks volumes about what can be done in order to make a product work big time in the market.
There are many examples of how companies are buying other brands that they think…Continue
Added by LaurenFerling on July 11, 2018 at 1:05am — No Comments
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We’ve learned a lot from creating product and promo videos over the years and thought we’d share our process with you.
Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
Enjoy the Video
Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …Continue
Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that…Continue
Added by Steve White on April 10, 2018 at 6:38am — No Comments
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…Continue
Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments
I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually was all along.
In the past, big brands…Continue
Added by Ujj Nath on July 12, 2017 at 6:40am — No Comments
Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.
So, how does this affect you? Watch this episode of Hard Facts to find out!
We’d love to hear what you…Continue
Added by Paul Potratz on June 2, 2017 at 12:51pm — No Comments
This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on May 30, 2017 at 1:38pm — No Comments
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments
Planning an event soon?
If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.
Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…Continue
Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear…Continue
Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments