Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most people think about marketing as a way to generate immediate ROI.
For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.
While it's important to expect…Continue
Added by Courtney Evans on June 7, 2019 at 6:30am — No Comments
As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…Continue
Added by Scot Eisenfelder on May 24, 2019 at 7:38am — No Comments
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…Continue
Added by Timmy D. James on May 22, 2019 at 7:00am — No Comments
Added by Veronica Dunford on April 24, 2019 at 6:00am — No Comments
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,…Continue
Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…Continue
Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments
Given that 1972,the Civic has 21 million copies worldwide,that about the like the VW Beetle was sold.The portable Honda wants to keep his success on the old continent.For the chance to operate in the same Japanese maker is a redeployment strategy in France with a really aggressive product.
If the style of the ninth generation is as extreme as the eighth,do not examine the very same.At Honda,the principle of "revolutionary change" will lead to devices, better viewed top…Continue
Added by rosemarry on March 11, 2019 at 3:08am — No Comments
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…Continue
Added by Todd Smith on February 26, 2019 at 7:30am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.
The common currency for marketing metrics for…Continue
Added by Jim Flint on January 22, 2019 at 7:08am — No Comments
When wanting to buy an automobile,there are so many choices of auto to obtain that it is tough to determine what sort of vehicle to even check drive,and looking online or in the great deal can be confusing and also often frustrating.However,considering test-driving can be a really simple decision if one recognizes sufficient about the vehicle.The high performance quality of this vehicle makes it a vehicle that would be a great choice to a minimum of explore it and also take it for a test…Continue
Added by rosemarry on January 10, 2019 at 4:18am — No Comments
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…Continue
Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments
Not all proprietors of vintage cars believe similarly.
Some prefer to keep them initial (patina as well as small problems), some entirely restore them as well as some restore them as well as also do modifications. All 3 call for the love and attention…Continue
Added by rosemarry on December 24, 2018 at 4:00am — No Comments
This is a 1990s W140 series Mercedes Benz S320. The mommy of all over-engineered Mercedes Benz. The factor it is in below is as a result of the problem it is in. It is immaculate. Seriously spotless but one that is still driven on a regular basis.
The reason that it is in such a condition after a minimum of twenty or two years on…Continue
Added by rosemarry on December 18, 2018 at 3:47am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.
Added by Chris Miller on December 12, 2018 at 7:00am — No Comments
Many people think that the whole engine is simply a big block that does all the work. That could be real, but exactly what is in this block that obtains such a big maker to relocate and work?
Let's start with the driver.The chauffeur would use the velocity pedal.This pedal pressures fuel into the combustion chamber.Relying on the type of…Continue
Added by rosemarry on December 10, 2018 at 4:20am — No Comments
The sensational,full-size 4-door coupe is like nothing in Mazda's lineup today and also is a clear hint the Japanese car-maker is looking to head upscale if the ideal possibility presents itself.With crossovers making sedans of all shapes and sizes eat humble pie,we would require more of these to battle the momentum back to a body-style that everyone we know apparently like one of the mos…Continue
Added by rosemarry on December 3, 2018 at 4:35am — No Comments
Online predators are very common and can be found all over the internet but mostly on social media websites. Teenagers and children are usually the targets of such predators since they’re the most vulnerable and easy to manipulate. It is, therefore, the responsibility of parents to make sure that their child is protected from such people. The following are some things which you can do as a…Continue
Added by melissa limaa on December 3, 2018 at 4:30am — No Comments
Currently it's much easier than ever before to adopt Eco-friendly as well as "environment-friendly"driving methods,as well as save some money while doing it.We are speaking about bio-fuels! Ethanol-fueled cars and trucks have actually made a remarkable intro into the automotive market lately.This is because they are a splendidly viable and more affordable choice to gasoline engines as well as…Continue
Added by rosemarry on November 29, 2018 at 4:33am — No Comments