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All ADM Blog Posts Tagged 'best' (188)

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…

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Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is a…

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Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments

Why Are We Using Smoke Signals to Communicate with Customers?

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone calls and emails. While these both are useful and should…

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Added by Ujj Nath on February 6, 2018 at 7:01am — No Comments

The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless…

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Added by Chris Miller on January 31, 2018 at 6:00am — No Comments

Do You Care How You Receive Your Customer’s Money? You should!

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.

Well, what are consumers doing now?

According to…

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Added by Ujj Nath on January 30, 2018 at 6:00am — 1 Comment

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something…

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Added by Steve White on January 26, 2018 at 6:55am — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through…

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Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments


Vendor
Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

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Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Don’t View Questions as a Weakness

A recent article on…

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Added by Mike Gorun on December 26, 2017 at 6:30am — No Comments

Taking Care of Business While Maximizing Revenue

As industry experts forecast slumping sales numbers,…

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Added by Chris Miller on December 21, 2017 at 6:30am — No Comments

Auto Subscription – The Dealers’ New Frontier

There is currently…

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Added by Scot Eisenfelder on December 15, 2017 at 5:30am — 1 Comment


Vendor
Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring…

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Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…

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Added by Mike Gorun on December 12, 2017 at 6:00am — 1 Comment

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block,

if you will…

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Added by Timmy D. James on December 7, 2017 at 5:30am — No Comments

Competing Against Nothing

When asked who a…

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Added by Scot Eisenfelder on November 29, 2017 at 6:00am — No Comments

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern …

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Added by Chris Miller on November 21, 2017 at 7:00am — 1 Comment

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…

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Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment

ELEAD1ONE Releases Free eBook for Auto Dealers: Fix Your Phones & Boost Profit in Your Service Department

Atlanta, GA - October 31, 2017 -…

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Added by Bill Wittenmyer on October 31, 2017 at 6:08am — No Comments

The Dominance of Video Marketing for Business

As video continues its quick rise it has…

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Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments

5 Tips For Managing Your Teams

When you're responsible for managing employees, it's important not to slip into a habit of managing with emails. Your employees are your team. Imagine if…

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Added by Bill Wittenmyer on October 25, 2017 at 6:30am — No Comments

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