One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO. I have invited JD Rucker, Ralph Paglia, and Eric Miltsch to participate in this expert panel on the future of… Continue
Added by Brian Pasch on November 17, 2012 at 7:00am —
My good friend and fellow SEO practitioner JD Rucker recently posted an example of how a dealer can leverage their content to attract social signals or votes for higher Google organic ranking.
Since JD has a strong social media clout and followers, when he shares content on social syndication platforms like "Digg.com", it generates significant traffic. In the screen capture below, an example of a… Continue
Added by Brian Pasch on March 26, 2012 at 11:30am —
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".
If you have… Continue
Added by Brian Pasch on November 26, 2011 at 6:56am —
Before I share this recent change I noticed in Google, I have to say that Google is making frequent changes to organic and paid search results and dealers have to stay connected with these changes. Your Automotive SEO strategy can not be STATIC, it has to be dynamic.
It is great to see that a number of automotive leaders are sharing what they are seeing.
Dave Page, from… Continue
Added by Brian Pasch on August 16, 2011 at 7:30am —
There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.
One such shining star in Rob Fontano from… Continue
Added by Brian Pasch on April 4, 2011 at 9:12am —
It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.
I made a video to help car dealers understand that good… Continue
Added by Brian Pasch on March 4, 2011 at 5:12pm —
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its exciting to see what innovative dealers are doing to leverage this platform.
First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless. Continue
With all this power,…
Added by Brian Pasch on February 16, 2011 at 7:00am —
I hope all ADM members that are heading to the 2011 NADA Convention will join me at at my workshop entitled "Blogs, Microsites, and SEO". I am scheduled to conduct this workshop three times; Friday, Sunday, and Monday.
- Friday, February 4th, 1:30 pm Room 2010…
Added by Brian Pasch on January 31, 2011 at 4:21am —
Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don't know about you but how does the average person evaluate the benefits of using these new digital marketing tools? Are you overwhelmed? Do you feel that you are dodging bullets?
In the past 60 days you may have been invited and… Continue
Added by Brian Pasch on January 15, 2011 at 10:30pm —
Wikipedia made popular the technology used on many "wiki" websites which allows for web pages to be created and edited without requiring HTML programming knowledge.
The largest "wiki" website for the automotive industry is http://www.CarDealerWiki.org. This website is a great resource for dealers embarking on a… Continue
Added by Brian Pasch on January 12, 2011 at 9:00am —
PCG Digital Marketing is close to having the 100 dealers confirmed for the historical benchmark study on Automotive SEO
. Please pass the word because by the end of the week PCG should have all 100 dealers committed to the project.
There were a number of ADM members on today's two hour orientation webinar. I would love to hear from ADM members who were participating in the webinar today to see what they would add to encourage… Continue
Added by Brian Pasch on August 18, 2010 at 8:41pm —
I would like to encourage all ADM members of car dealerships who want to learn more about Search Engine Optimization to join a historic study of a scale that has never before been undertaken.
The Automotive SEO… Continue
Added by Brian Pasch on August 16, 2010 at 6:17pm —
I've been waiting to see the scheduled update to Google PageRank scores and this week Google recalculated the scores for most websites.
I noticed this as my Toyota Recall website which has been up for over 3 months went from a PageRank 0 to a PageRank 4 this week. This week my Car Dealer… Continue
Added by Brian Pasch on April 4, 2010 at 1:30am —
A recent post by Joey Abna
about his Cobalt website on ADM brought up the question about back links to their Cobalt website. Having other high quality automotive blogs and websites linking to your dealership website is an important part of an Automotive SEO strategy. However, getting links… Continue
Added by Brian Pasch on December 28, 2009 at 6:06pm —
I wanted to recognize a few individuals that have lead by example
in regards to Automotive Internet Marketing this past year. It is easy to add a shingle to your virtual door and call yourself an Internet Marketing Expert, but in reality the Internet is the great filter for exposing facades.
As dealers shift more of their Internet Marketing dollars online in the attempt to capture more consumer eyeballs who are researching cars online, there will be dozens of companies… Continue
Added by Brian Pasch on December 25, 2009 at 10:00pm —
Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.
From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue
Added by Brian Pasch on December 19, 2009 at 3:00am —
I'm back in my room as I wrap up my first day of the Driving Sales Executive Summit
. Today I shared a panel with JD Rucker and Paul Rushing as we discussed some basics about the role of SEO and Social Media in car dealer Internet Marketing plans.
I wish we had two hours to dive into the topic which is very broad and needs that investment in time to allow attendees to leave with more hands… Continue
Added by Brian Pasch on October 13, 2009 at 9:00pm —
The Pasch Consulting Group will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. This weekend I have been tallying the final scores from the 34 website platform providers in our study and some early results are… Continue
Added by Brian Pasch on October 11, 2009 at 1:00pm —