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Brian Pasch's Blog Posts Tagged 'automotive conferences' (16)

Making Time for Romance

By Brian Pasch

I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner.  A discussion started about the demands of the auto business on their personal lives. One spouse commented about the need to get…

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Added by Brian Pasch on February 5, 2014 at 4:00am — 2 Comments

ADM Members invited to the 3rd Annual Digital Marketing Strategies Conference (DMSC)

napa-vally-wine

By Brian Pasch

I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC).  I have been…

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Added by Brian Pasch on November 18, 2013 at 7:42pm — 1 Comment

AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences

At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hosting AutoCon 2012 in Las Vegas this fall.  This gives dealers and…

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Added by Brian Pasch on May 21, 2012 at 5:30pm — 12 Comments

Automotive Workshops Coming to New Jersey on June 12th

First Class Educators has announced a NJ date in the 2012
 Pit Stop Marketing tour. The Pit Stop automotive marketing conferences offer hands on workshops, demonstrations and thought provoking dialogue by marketing experts, trainers and vendors to help dealers operate more…

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Added by Brian Pasch on May 11, 2012 at 6:00pm — No Comments

Why Do We Limited Investments In Education That Maximize Operating Profits?

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

 

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…

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Added by Brian Pasch on April 11, 2012 at 10:30am — 4 Comments

NFL Trainer Todd Durkin Joins Automotive Boot Camp Fitness Program

What makes the upcoming Automotive Boot Camp unique is that in addition to world class education on automotive topics, the early morning fitness program also invests in the physical well being of automotive professionals.

 

At the 2012 Automotive Boot Camp, First Class Educators has attracted three topic fitness professionals to help dealers connect with their bodies and physical energy.  Those professionals…

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Added by Brian Pasch on March 19, 2012 at 5:08pm — 2 Comments

We Are Just Scratching The Surface on Dealer Education

In my recent post entitled "Fall Conferences Reflect Choices in Automotive Education", a comment by my friend Phil Zellinger was shared which deserves further commentary.  Here is what Phil said.

 …

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Added by Brian Pasch on September 3, 2011 at 6:00am — 1 Comment

DrivingSales Executive Summit in Las Vegas Destined For Success

 

Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.  

 

This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry.  I encourage you to register today by visiting:  http://drivingsalesexecutivesummit.com 



This conference in unique in…

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Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments

Elevating The Awareness For Automotive Education and Sales Training

The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training.  I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.

 

This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…

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Added by Brian Pasch on August 2, 2011 at 2:30am — 1 Comment

Will These 4 Excuses Prevent Your Dealership From Growing?

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

The reasons dealers don't invest in education more aggressively…

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Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments

Seven Cities Announced For Automotive Marketing Conference Tour



Automotive Education Takes To The Road



PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour.  With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments

Debunking A Common Dealership Myth





My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.



During those first… Continue

Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments

Our Industry Needs More Educational Opportunities in 2011

Automotive Education In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

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Added by Brian Pasch on February 16, 2011 at 8:30pm — 1 Comment

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital…

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Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

Increased Funding For Staff Education Should Be Part Of Your 2011 Budget

As we come to the end of the year, dealers should be setting in place a strategy that will ensure continued growth and prosperity in 2011. 

 

Of ALL the line items in a car dealers budget, nothing is more out of balance than the funding allocated to staff education.

 

As more dollars are allocated to digital marketing, social…

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Added by Brian Pasch on December 23, 2010 at 5:00pm — 2 Comments

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