Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
|In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…|
This week Cobalt announced …
|What do Macy's, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a "very cool" retargeting capability. This past Wednesday, Brian Pasch published an article complimenting Cobalt's…|
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…Continue
Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.
This is up from 550,000 activations a day just 4…Continue
The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.
At the NADA Convention I take time to visit…Continue
In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.
In addition, regulators have been…Continue
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012 automotive…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.
I've been flooded this week with calls and emails asking for guidance on how to adjust…
Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments
I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.
Can you email me the latest Internet advertising and website guidelines for your franchise.
I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.
Your assistance is greatly appreciated. Please email the…Continue
Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments
If your dealership is not doing retargeting to drive traffic to your conversion pages and the rest of your website, you should be using this incredible tool to build brand awareness and drive people back to your site. Take your automotive marketing up a notch with a retargeting strategy to maximize your…Continue
Added by Paul Potratz on July 18, 2011 at 12:23pm — No Comments
In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.
In many markets the competition for…Continue
Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments
We are pleased to have a fantastic lineup of speakers which include:
The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…Continue
Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.
Chicago is the first stop in the seven city tour planned for 2011. The Chicago…Continue
Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments
For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.
It wasn't long ago that my friend told me that he was paying $250,000 a year…
Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49. HD video cameras are fantastic delivering crisp, high resolution. Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow.
The camera we used did a great job of showing my increasing grey…Continue