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Big Tom LaPointe's Blog Posts Tagged 'auto sales' (19)

Dealer blog & social media tip #1342

It's no secret that fresh content is the best "trick" for strong organic SEO, and social media needs content that relates to consumers to be 'engaging'.

So here is your blog tip for the week. Religiously watch normal media…

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Added by Big Tom LaPointe on March 11, 2016 at 6:30am — 4 Comments

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…

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Added by Big Tom LaPointe on August 13, 2014 at 4:39am — No Comments

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

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Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments

Trends: Got Chat? TELL SOMEONE!

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…
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Added by Big Tom LaPointe on July 1, 2014 at 6:50pm — 1 Comment

Offline Chat = General Voicemail Box

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…

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Added by Big Tom LaPointe on June 21, 2014 at 8:58pm — 2 Comments

Another Live Chat NO-NO

As passionate proponents of an effective dealer website live chat strategy, we believe every automotive retailer can benefit from the system. But that doesn’t mean dealers should just grab some generic chat from off the shelf, otherwise they…

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Added by Big Tom LaPointe on November 19, 2013 at 10:30pm — No Comments

Boomers buy more new cars but use web, social media less than younger buyers

I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…

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Added by Big Tom LaPointe on August 12, 2013 at 11:00am — No Comments

Which Leads Do You Want To MISS? Why 24/7 Live Chat makes (dollars and) sense for ROI

Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…

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Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments

SELL YOURSELF Video by Tom Peters is timeless wisdom

I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…

Tom's key points here:

  • You are always a…
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Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments

How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…

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Added by Big Tom LaPointe on June 18, 2013 at 11:00am — No Comments

How Live Chat Software Can Increase Car Sales



Use Live Chat to leverage your auto dealership website and start your steps to the sale.…

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Added by Big Tom LaPointe on May 28, 2013 at 8:24am — No Comments

Dealer and third party photo hosting is LAME

The next automotive e-Commerce revolution: a real photo interface

It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like…

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Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments

What is ramification of CarFax lawsuit?

So a boatload of dealers finally sued CarFax for a boatload of money for all the reasons we have discussed here in the past. Manny Luna posted the news story…

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Added by Big Tom LaPointe on April 25, 2013 at 10:49am — No Comments

Three keys to accelerate your chat lead conversions

We recently had a discussion with an auto dealer sales manager about the inconsistent results his team was getting with their dealership chat solution.

It turns out, his staff wasn’t consistent across…

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Added by Big Tom LaPointe on April 11, 2013 at 10:30am — 3 Comments

VIDEO: Supercars @ Geneva - sign of improving economy?

For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…

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Added by Big Tom LaPointe on March 7, 2013 at 8:00am — No Comments

CarChat24 PRESENTED WITH DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category PALM HARBOR, Fla. Feb. 11, 2013  …

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Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments

New Jeep Cherokee (a.k.a. Liberty successor): ugly or REALLY ugly?

As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…

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Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments

Did Mercedes top BMW for 2012 luxury sales crown? BENZ SAYS YES

In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses…

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Added by Big Tom LaPointe on February 21, 2013 at 8:00am — No Comments

J.D. POWER: Shoppers look @ MORE new car models; avoid Hybrid / Electric

J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.

According to Jon Osborn, research director at…

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Added by Big Tom LaPointe on January 30, 2013 at 10:30pm — 3 Comments

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