Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers have leveraged paid search for years – and some spend significant budgets on it.
However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few…Continue
Automotive junkies know just how many different vulnerabilities there are while driving a car. However, adding even the simplest car feature will greatly reduce the chance of having a car accident. Give these seven cool new car features a look.
Added by Rachael Murphey on March 24, 2017 at 1:32pm — No Comments
The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.
SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…Continue
Added by Stan Sher on March 1, 2017 at 2:37am — No Comments
If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car…Continue
Added by Kathy Wheat on February 15, 2017 at 2:30am — No Comments
Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments
Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.
If you have been selling cars online for a while, you’ll have observed that…Continue
Added by Tony Chips on January 12, 2017 at 3:44am — No Comments
I get it.....
The Automotive Industry has to embrace emerging technologies.....
Mobile technology is no doubt at the forefront of this movement.....
We, as professionals, need to educate ourselves to understand the impact of mobile tech.....
Specifically, mobile app…Continue
Added by Barry Neuman on January 8, 2017 at 5:19pm — No Comments
So here we are again at the beginning of a new year.....
Time to do the ritual of setting goals.....
Looking ahead, we're excited about all the possibilities in front of us.....
In the Auto Industry, it means finding ways to sell more cars.....
Added by Barry Neuman on January 1, 2017 at 5:59pm — No Comments
This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…
Added by Roy Revill on January 1, 2017 at 12:30am — No Comments
Although damage to a vehicle can result in hundreds, or even thousands of dollars in auto body repairs through a professional mechanic, most drivers do not need to pay these high prices. It is entirely possible to perform many of these repairs for a fraction of the cost with a little DIY know-how. Consider the following low-cost tricks for fixing…Continue
Added by Eileen O'Shanassy on December 19, 2016 at 2:00pm — No Comments
Running a company is not as easy as some wannabe entrepreneurs claim.
It requires you to be in line with the latest market and legal trends. A lawsuit can easily tackle down your business operation and lead your company to liquidation. In this article we’re going to analyze some of…
Added by Marcus Jensen on December 14, 2016 at 2:30pm — No Comments
Irrespective of whether you just drove off your new car from the room of the dealer of your car is a few months old; you need to protect yourself and your car with adequate auto insurance policy. Although cheap rates are essential for you to be able to carry on with the premiums on time, yet remember that cheap would mean nothing if…Continue
Added by Ann Hoge on December 10, 2016 at 1:00am — No Comments
I'll always root for a company that got it's start in the car business with the name "ugly duckling".....
And that's where on line only used car dealer Carvana began.....
From humble beginnings as Ugly Duckling Rental Car in 1977.....
Through bankruptcy in 1989.....
To the emergence of Drive…Continue
Added by Barry Neuman on December 4, 2016 at 1:54pm — No Comments
The auto insurance industry is generally competitive. The advent of the internet led to a rise in the number of agents selling auto insurance online, further complicating the nature of the competition in the industry.
However, many top agents and insurance providers are still pulling in the numbers and hitting sales targets. What have they done right that is worthy of emulation?…Continue
Added by Tony Chips on November 7, 2016 at 6:00pm — No Comments
I began this journey about 14 months ago.....
Or more to the point, a shift in the journey occurred then.....
That shift was a switch.....
A simple on/off switch.....
But I wasn't ready to flip it on…Continue
Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments
The result of market inefficiencies.....
The practice of taking advantage of a price difference between 2 or more markets.....
Striking a combination of matching deals that capitalize on that imbalance.....
The profit being the difference between the market…Continue
Added by Barry Neuman on October 9, 2016 at 11:22am — No Comments
Car insurance companies look at a number of different factors when determining what your rates and premiums will be. They start with simple demographics such as age, income, education, and location to get an idea of who you are. Then, they look at driving habits such as lengthy commutes or city driving to get an idea of how…Continue
Added by Freya Gilbert on October 3, 2016 at 12:30pm — No Comments
Financing a new car is not always simple. There are numerous reasons you might find your application for financing is denied, or you might just be worried that your application will be denied when it’s time to buy a new car. Worrying is not productive, but that doesn’t mean it’s easy to deal with. If you’re worried that you will have trouble financing a new…Continue
Added by Dixie Somers on October 1, 2016 at 12:30pm — No Comments
A simple word - shill.
With so many definitions and contemplations .....
Merriam Webster defines it as:
Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"
An auction shill refers to some one who…Continue
Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according…Continue
Added by Larisa Bedgood on September 7, 2016 at 7:07am — No Comments