Strategy Of Preeminence

 "The Client"

Regular preventive maintenance certainly is the best thing you could do to keep your car running smoothly and to make sure that you do not end up spending good money on auto repairs in the years to come.

You must not overlook preventive maintenance. You must not ignore the basics such…

There is enough good advice in the official Boy Scout law and motto to prepare any first-time car owner for anything. Taking the life step of buying your first car can be daunting, so use these principles to tackle and avoid problems. Most of them have something to do with driver attitudes and behavior. A first-time car owner and a Boy Scout should be all these things.

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Image source: Treehugger

If you've seen the movie Captain Fantastic, then…

The Hired Gun.....

Many DIY gearheads are skilled at handling tools with their hands. As a car owner, you might fit into this image as someone willing to do some of the manual labor. Sure, you can change your own oil and change out old windshield wipers, but more serious body damage to the bulk of your car might have you scratching your head. Here are several DIY tips to help you repair your car's body damage after any accident it might have undergone. 

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Insurance is a legal necessity when buying a car, and as such it is important that you know the various different types available to you. It can be expensive, especially for younger drivers or those who have only just passed, so it is well worth shopping around to find a type which works for your budget and needs. Here…

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month.

Thirty-nine vehicles maintained their prices from the previous month to this month.…

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s simply that they don’t even know about the recall…

Can You Keep A Secret.....

It's Good To Be The King !

The King of…

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear

In fact, consumers have become so annoyed with…

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors for a particular solution.

This practice can be…

Most people need to finance their car when buying. The choice of financing can have a major impact on the overall cost of the purchase. There are also many possible options for financing, and buyers can save a great deal of money by doing a little research and understanding the impact different financing choices will have.

Look at Credit…

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from…

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially automotive – should embrace. The main point he makes is that…

The election of Donald Trump has created a mixture of hope and trepidation amongst dealers, automotive manufacturers, parts suppliers, and in the whole automotive ecosystem in general. 

Will the Trump administration lower taxes, deregulate the industry and usher in an economic boom time? Or, will the auto industry be subject to massive upheavals in terms of its…

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…