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All ADM Blog Posts Tagged 'airlines' (6)

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

 

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…

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Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

Rewarding the Four Percent: Delta’s New Loyalty Strategy

Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers.  In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the concept of customer centricity in reviewing Delta’s current…

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Added by Mike Gorun on March 25, 2014 at 7:31am — No Comments


Influencer
It’s Beginning To Look A Lot Like Christmas

As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the people that help them remain successful: their customers. And it’s paying…

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Added by Richard Holland on December 19, 2013 at 4:30am — 1 Comment

When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments

Changing Your Image Is Hard but Possible

Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer service. In fact,…

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Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments


Influencer
Sometimes Listening Means Being Able to Laugh At Yourself

Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they tried.

In today’s world, the complaints that typically do get publicity are the most extreme sorts of…

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Added by Richard Holland on July 5, 2013 at 5:37am — No Comments

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