Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…Continue
Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments
No one likes standing outside for hours at a time during a heat wave, and neither does your car. If you live in a place where the sun never stops shining, you probably know from experience how dangerously hot cars can get. Avoid the pain of burning your hand from opening a door or putting on…Continue
Added by Meghan Belnap on May 9, 2016 at 1:30pm — No Comments
It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not…Continue
Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments
Though you live in the same zip code, and even if you are insured by the same company, you might be surprised to learn that your neighbor is paying less for car insurance than you. If you want to stay on good terms, you may not want to ask what the people next door are paying for car insurance. But if you do ask and you’re curious to know why you’re paying more, here are five possible reasons:
Statistics show that older drivers are safer drivers. The price…Continue
Added by kate grant on April 7, 2015 at 12:31am — No Comments
We’ve all seen cars abandoned on the side of the road. Most often these abandoned cars are older and have broken down. Every now and again you might see a newer looking sports car temporarily abandoned because of a flat tire. But drivers on a freeway in Dallas were surprised early Monday morning to see a bright yellow Lamborghini Gallardo left abandoned on the side of the road. Police were called to the scene at about 3:30 a.m. to investigate the abandoned sports car. The lambo had crashed…Continue
Added by katy hill on March 15, 2015 at 8:50pm — No Comments
So your teen has just turned 16 and they are begging for a new ride. It would be impractical to say, “No, you are on your own”, but you also have enough common sense not to buy your ticking-time-bomb teen a new vehicle and unleash them on the road. I’m sure you weren’t contemplating doing this. Have you looked at teen driving statistics lately? Are you certain your…Continue