Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog Posts Tagged 'adwords' (23)

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search…

Continue

Added by Brian Pasch on June 6, 2014 at 12:30pm — 4 Comments

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

Continue

Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

Continue

Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I…

Continue

Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

Urgent: Check To Make Sure Your Adwords Campaigns Are Running Today

If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords.  It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.

Many of the account we manage had these messages appearing this morning. 

The message you will see when you login to Adwords is shown below:…

Continue

Added by Brian Pasch on March 1, 2013 at 7:55am — 2 Comments

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

Continue

Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

Google Enhances Adwords Campaigns To Be More Relevant To Consumer Devices

 

On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced…

Continue

Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments

First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

Continue

Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments

Google Disrupts The Market With Dynamic Ads For In Stock Vehicles

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…

Continue

Added by Brian Pasch on December 26, 2012 at 5:30pm — 1 Comment

Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

Continue

Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment

Guess Who Google Adwords Chose For Live Chat Services Inside of Adwords

The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.  

 

I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…

Continue

Added by Brian Pasch on July 29, 2012 at 6:10pm — 9 Comments

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

Continue

Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

Continue

Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…

Continue

Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Strategies To Increase Local Search Visibility With Retargeting

Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN).   The GDN reaches 89% of consumers who are online with banner ads.  With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.

The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…

Continue

Added by Brian Pasch on March 16, 2012 at 3:30pm — 4 Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

 

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

 …

Continue

Added by Brian Pasch on December 13, 2011 at 11:00pm — 7 Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that had…

Continue

Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

Are Your Digital Assets Optimized For the ZMOT Decision



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

Continue

Added by Brian Pasch on August 11, 2011 at 3:21am — 7 Comments

Google Enhances Adwords For Mobile Devices With Click To Call

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices.



This information is very important for dealers who have been using PPC ads for Mobile Devices.  If you are not targeting mobile devices, this is a reminder and wakeup call.… Continue

Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments

Dealer.com TCD vs M&S Haystack - Help Please

I recently visited the Moore & Scarry website and read about their HayStack PPC Management system. I never head much about it and I want to know if anyone is using it.

I would also love to heard any comparison of Haystack and Total Control Dominator (TCD) from Dealer.com to understand best practices for PPC management.

According to the Moore…

Continue

Added by Brian Pasch on May 5, 2010 at 5:56am — 2 Comments

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service