Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'adviser' (19)

Did you THRIVE or SURVIVE in 2012?

Every year about this time we begin to contemplate. What was our final score for 2012? How did we end up? Did we just SURVIVE or did we THRIVE?

For most of you, that reality was written months ago and on the 10th of January you’ll be…

Continue

Added by Leonard Buchholz on January 1, 2013 at 2:30pm — No Comments

"Things" do not a great Service Experience make.

Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…

Continue

Added by Leonard Buchholz on November 15, 2012 at 6:00am — No Comments

Want to increase Service Sales by 30%?

Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.

 …

Continue

Added by Leonard Buchholz on October 11, 2012 at 6:00am — 1 Comment

Techno me, Train me or Tank me...which is it?

It is an age old diametrically opposed argument. On one side, we have technology. On the other side, we have personnel.

  • I can't sell anything without a great Multipoint Inspection.
  • I can't sell anything without a professional Sales Process.
  • I must have both in…
Continue

Added by Leonard Buchholz on September 12, 2012 at 7:30am — 3 Comments

Why "Old School" Communication is the new "Class Dismissed"

Clearly there is a huge gap between what "we" (old school) managers and Leaders consider useful and proper communication,  motivation and Leadership techniques and what the "new" generation responds to.

There is a choice to be made.…

Continue

Added by Leonard Buchholz on July 16, 2012 at 7:46am — No Comments

4 Challenging Employees and What To Do About Them

Employees are the life of any organization. We spends hours recruiting, screening and interviewing them. After we have hired them, we spend more time training, coaching and monitoring them.

And when it's all said and done, we like to think that we have contributed to the Dealership's future and had a hand in weaving the very fabric of that Dealership.

And in every Dealership…

Continue

Added by Leonard Buchholz on July 11, 2012 at 7:35am — 2 Comments

Grasshopper Pie

A traveling salesman had come to the end of a long day and was very hungry. He had not made many sales and was feeling a little frustrated with his results. He decided to stop and get something to eat and mull over his next step.

He stopped in town, parked on Main Street and looked around. He found two restaurants side by side.  Above each there was a sign.

The one on the left said “Food, more…

Continue

Added by Leonard Buchholz on June 25, 2012 at 10:30am — No Comments

What 3 Components Do You Need To Succeed In The Car Biz? ASK And You Shall Receive!

That's right! There are 3 Personal Components you need to have to Succeed in the Car Biz!

ATTITUDE, SKILL SET and KNOWLEDGE!

A strong Attitude will get you through the day even though you may feel like giving up. Attitude smooths out the ups and…

Continue

Added by Leonard Buchholz on June 19, 2012 at 8:02am — No Comments

Make Your Next Coaching Session Memorable and Powerful

Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.

There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…

Continue

Added by Leonard Buchholz on June 6, 2012 at 5:59am — No Comments

7 Ways To Tell If You Are Practicing Management Malpractice

  1. You cannot name your employees and refer to everyone as “Buddy” or “Chief.”
  2. You don’t know what the company’s goals are for the year and you cannot tell anyone what your goals are.
  3. Every time an employee comes to your door and knocks, you think they will ask for a raise or time off.
  4. You cannot name the last book you read that pertained to your…
Continue

Added by Leonard Buchholz on June 3, 2012 at 7:30am — No Comments

The difference is paper-thin.

“The difference between genius and insanity is paper-thin.” Old Japanese proverb.

There is an inherent truth in that statement. How many times have you said to yourself “That’s crazy!” about something someone did only to find out…

Continue

Added by Leonard Buchholz on June 1, 2012 at 8:33am — No Comments

People say the darnedest things, don't they.

We hear many things in Service.

Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety of sounds people make describing their …

Continue

Added by Leonard Buchholz on May 30, 2012 at 7:27am — 2 Comments

What's that noise on your service drive?

Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.

I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…

Continue

Added by Leonard Buchholz on May 24, 2012 at 9:43am — No Comments

Are your advertising dollars well spent?

In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.

Here is the rub.

Customers don't make a connection with…

Continue

Added by Leonard Buchholz on May 21, 2012 at 2:30pm — 17 Comments

Want to have a big day today? Get a checkup.

“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.”  Mark Murphy, Hiring for Attitude, Forbes

In the car business , it’s all…

Continue

Added by Leonard Buchholz on May 3, 2012 at 7:37am — No Comments

There is too much waiting

Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.

And it’s not the other kind of waiting we do these days “plugged in” as we are.

Heck, we all know that in this “electronic” age, society is way too fast and by being so, has turned us into petulant…

Continue

Added by Leonard Buchholz on April 11, 2012 at 7:00am — No Comments

It's been 60 days.

It’s been 60 days.

You had every intention of making changes and doing something different. You had all of the information gathered and catalogued. You even made a list of all of the Managers and their responsibilities and revised their Goals based on the information and training you were about to provide them.

You were ready for Success! You had new expectations! You were ready to accomplish new Goals.

You were ready to reap the benefits of attending the NADA…

Continue

Added by Leonard Buchholz on April 6, 2012 at 6:30am — No Comments

Are you a dog in a cat world?

dog and a cat were recently having a conversation about how each other looks at the world.

They had been friends a long time and the dog had recently been promoted to the title of Service Manager of his Dealership. The cat had stopped by for a visit and to congratulate her friend on his recent promotion. And, as Managers are prone to do, they began to discuss how each run…

Continue

Added by Leonard Buchholz on April 3, 2012 at 10:55am — No Comments

R this and R that

R this and R that.  Which one is the right R for our Dealership?  If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?

Wait. I didn’t explain what I am talking about very well.  Ok.  ROI is referring to Return On Investment.  This “Investment” can be anything. Time, Money, Parts, Labor…anything.  And when we…

Continue

Added by Leonard Buchholz on March 23, 2012 at 7:30am — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service