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Brian Pasch's Blog Posts Tagged 'advertising' (17)

Lawyers Wakeup To Facebook Advertising

By Brian Pasch

Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for…

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Added by Brian Pasch on May 4, 2014 at 7:00am — 1 Comment

Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking

promoted-gm-tweet

By Brian Pasch

Have you started to test Twitter promoted tweets for your business?  You should because there are many opportunities for car dealers and the vendor community on Twitter.  The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…

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Added by Brian Pasch on April 21, 2014 at 5:22pm — 1 Comment

Enhanced Facebook Advertising Campaigns With Polk Vehicle Data

The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…

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Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments

Facebook Adds Partner Categories For Enhanced Ad Targeting To In-Market Car Shoppers

Facebook investors and social media marketing strategists are likely to be smiling this week.  Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.

 

If you are an investor in Facebook, you are aware of how…

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Added by Brian Pasch on April 12, 2013 at 3:30am — 1 Comment

Which Marketing Investments Are Really Working To Sell More Cars?

In recent months I have been "addicted" to auditing dealership marketing budgets.   I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.

 

I have been able to…

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Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments

Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running, know…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments

Do You Know How Many VDP Views A Month Occur On Your Own Website?

It is no secret that consumers research cars online and that there is a STRONG correlation between inventory Vehicle Detail Page (VDP) views and car sales for a dealer.  

The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…

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Added by Brian Pasch on November 16, 2012 at 9:54am — 2 Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…

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Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Will Truecar Draw The Ire Of State Regulators?

This is not a teaser.  

 

I have first hand knowledge that State Automotive Associations are preparing memos to their members that the TrueCar.com platform may violate a number of state advertising laws.

 

 

I…

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Added by Brian Pasch on December 12, 2011 at 8:00pm — 24 Comments

Will Google's Honda Classified Advertising Model Ruffle Feathers?

I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy.  I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses. 

 

What Craig shared was a…

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Added by Brian Pasch on December 2, 2011 at 4:30am — 2 Comments

OEM Advertising Policies Needed

I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.

 

Can you email me the latest Internet advertising and website guidelines for your franchise. 

 

I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.

 

Your assistance is greatly appreciated.  Please email the…

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Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Strategy For Brands Impacted By Japan Nuclear Crisis

The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago.  According to Automotive News :

 

"Toyota and Nissan expect to lose money for the next 6 months.  Honda says it will suspend June and July dealer orders for vehicles built in Japan."

 

The impact of the Tsunami on critical car components and factories…

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Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments

ADM Community Invited To Create Dealer Profiles on CarDealerWiki.org

CarDealerWiki I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a new project that I have started.



There is no cost to add your dealership or company to CarDealerWiki. On the flip side, adding your company information to the website has many benefits.



As CarDealerWiki.org increases in… Continue

Added by Brian Pasch on September 5, 2010 at 7:30am — No Comments

Sinclair Boasts 46% Increase in Automotive Advertising

Today Sinclair Broadcasting Group announced the Q2 earning and part of their annual report caught my attention. It would seem that automotive manufacturers and retailers have increased their automotive advertising budgets. Here is an exerpt from their press release:

"Broadcast…

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Added by Brian Pasch on August 4, 2010 at 6:30am — No Comments

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