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All ADM Blog Posts Tagged 'active' (15)

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity…

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Added by Todd Smith on August 30, 2018 at 7:02am — No Comments

Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves are so big and heavy that you can’t just paddle…

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Added by Todd Smith on August 23, 2018 at 6:54am — No Comments

Dealership Social Media Lessons from Erik Qualman’s Digital Dealer 11 Keynote Presentation

My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.

However, it was not the first…

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Added by Justin Braun on October 13, 2011 at 9:00am — 6 Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

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Added by Justin Braun on May 27, 2011 at 8:09am — No Comments

Live Chat Converts Leads into Customers

Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’

Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at…

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Added by Justin Braun on May 5, 2011 at 4:00pm — No Comments

Maximizing your dealer chat program

Your online dealer chat program is an open doorway between you and your online visitors. But, it is like every other sales tool you may have; it’s not an end all be all of products. Just because you have a dealer chat program does not mean you will instantly start selling more cars. The fact is you won’t if you don’t make it work for you. It a fine line between being proactive with your online customers and being that…

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Added by Dara Moore on April 30, 2010 at 12:00pm — No Comments

Dealer Chat Persuasion: Capture More Internet Sales

In today’s tough automotive environment every website shopper is an opportunity to turn a browser into a buyer. Your website alone won’t do it. You need a way to put yourself between your website and your shoppers. It is sales 101 to put a product professional in place to explain your vehicles and the services you offer. You do it in your showroom now so you… Continue

Added by Todd Smith on April 27, 2010 at 12:38pm — No Comments

Dealership chat solutions. What to consider and what to ask.

Dealer chat is moving from the early adopter stage into the mainstream as more and more dealerships look for ways to increase internet sales and reduce costs to acquire new dealership customers. The dealership's website has the highest potential for increased results and should be the focus of your dealership if you are looking to boost your online internet sales. Here are five areas of concern and some good questions you might… Continue

Added by Todd Smith on April 6, 2010 at 6:43am — No Comments

Test Drives = Sales



Meet & Greet- You have four seconds to make a great first impression with you shopper. Yep that is it! Research shows that a person makes up their mind about another individual within 4 seconds of meeting them. Make your approach and greeting powerful.



Your Elevator Pitch- Within 30 seconds you need to be able to explain why the shopper should do business with you and your dealership. It has to be powerful and… Continue

Added by Todd Smith on December 1, 2009 at 2:34pm — No Comments

Two Step Process Will Turn More Calls Into Appointments!!

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Added by Todd Smith on November 25, 2009 at 8:41am — No Comments

Facebook for Auto Dealers

I just wanted to pass along our latest eBook to the forum members here at ADM. I am continually excited about using Facebook for the automotive industry and we continue to learn so much by watching our dealer clients continue to try new things on this evolving new marketing platform. This is such an exciting time for marketing vehicles online and we are so excited about its potential. I look forward to your comments.…



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Added by Todd Smith on October 26, 2009 at 8:00pm — 2 Comments

Are You And Your Dealership Ready For Social CRM? Part 2

As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership-- if you take… Continue

Added by Todd Smith on August 26, 2009 at 7:21am — 3 Comments

Are You And Your Dealership Ready For Social CRM? Part 1

Most dealerships use a CRM application in one form or another (some better than others). Everyone is trying to track their prospects and customers a little more closely because honestly, there are currently fewer of them. I think most dealerships are now looking into their DMS to mine previous shoppers in hopes of future business. This is a good thing, and I can say without a doubt that the last 14 months have been the most gut wrenching I have experienced in the last 18 years in the automotive… Continue

Added by Todd Smith on August 20, 2009 at 1:30pm — 14 Comments

8 Steps to Convert Dealership Website Chats to Leads

At ActivEngage we handle well over 100,000 chat conversations per month for automotive dealerships across the nation. Using this wealth of knowledge from our interactions with automotive shoppers, we have created an 8 step live chat conversation process for you to use and explore for your own dealership's needs. Nothing here is set in stone. It has become a fluid process for us and should be for you as well.



1.… Continue

Added by Todd Smith on August 5, 2009 at 1:26pm — No Comments

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