Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Aside from people, there’s a need for enough room for the required equipment and accessories that are being used in the company. Things…Continue
Added by Rich Blogger on August 13, 2020 at 9:30pm — No Comments
It is August and summer is in full swing. But most of us won't be able to take a vacation anytime soon... Many areas of the country are too hot to spend much time out on the lot. So, we have compiled a list of innovative devices to make your summer more productive and profitable, both at your dealership and at home.
Whether you believe in Climate Change or not, as air…Continue
Added by Ralph Paglia on August 12, 2020 at 6:30pm — No Comments
Added by Jim Flint on June 19, 2020 at 7:00am — No Comments
The demand for…Continue
Added by Ralph Paglia on June 7, 2020 at 3:30am — No Comments
Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value …Continue
Added by Derek Crowden on May 29, 2020 at 4:30am — No Comments
What I’m hearing from dealers is that…Continue
Added by Bill Wittenmyer on May 20, 2020 at 7:30am — No Comments
Added by Jim Flint on May 15, 2020 at 7:00am — No Comments
Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.
Today’s customers expect an…Continue
Added by Bill Wittenmyer on April 1, 2020 at 7:30am — No Comments
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer.
The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once…
Added by Erik Nachbahr, CISSP on April 3, 2019 at 6:30am — No Comments
It all depends on what country you are driving in.
When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…Continue
Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments
you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…Continue
Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing…Continue
Added by jon nigbor on August 16, 2018 at 2:30pm — No Comments
Added by Ralph Paglia on June 7, 2018 at 6:00pm — No Comments
Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments
Even more astounding (and painful) is that just 17 percent are returning to their selling dealer! If it seems like there’s a glaring issue…Continue
Added by CPI Results on March 1, 2018 at 12:00pm — No Comments
As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy…Continue
Added by Dixie Somers on January 19, 2018 at 3:30pm — No Comments
There is no doubt that society has developed a dependency on vehicles.
This is one reason people look for a reliable vehicle and could be why you chose to buy a new car. It may…
Added by Meghan Belnap on November 29, 2017 at 1:30pm — No Comments
1. Content Is King
Added by Jennifer Scott on November 21, 2017 at 5:30am — No Comments
Accidents are called that for a reason: Sometimes they just happen and are unavoidable. But plenty of what we call automobile accidents actually could easily be avoided. Most accidents on the road happen because one or both drivers is doing something wrong. Here are five types of auto…Continue
Added by Eileen O'Shanassy on October 1, 2017 at 5:30pm — No Comments
Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments