Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…Continue
Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
But for this blog I would like to take a step back for a minute.…Continue
Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…Continue
Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today. The…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an opportunity to earn their business.
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being…Continue
Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments