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All ADM Blog Posts Tagged 'Social' (540)

This Week in Social Media

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

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Added by Joey Little on November 11, 2015 at 2:26pm — No Comments

Mobile Takeover: Always Connected

Stay Connected to Your Consumers

Are you mobile?

The mobile industry is not just booming; it’s taking over completely.

  • 90% of smartphone users are online via their smartphone.…
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Added by Joey Little on November 10, 2015 at 12:35pm — No Comments

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will come into your dealership to look at and test out features, services,…

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Added by Joey Little on November 9, 2015 at 12:30pm — 1 Comment

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joey Little on November 6, 2015 at 1:07pm — No Comments

Do you have a Social Strategist or a Page Jockey?

I recently found myself in a discussion about social media management and it brought out an interesting comparison... Do you have a Social Strategist or a Page Jockey?

Social has become a part of most people’s daily lives. Some dealerships have embraced it and even gotten very…

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Added by Jeff Glackin on November 6, 2015 at 7:30am — 4 Comments

Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…

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Added by Joey Little on November 5, 2015 at 1:00pm — No Comments

This Week in Social Media

News for the Week of November 2

Google Play Music Introduces Podcasts

Google recently introduced a…

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Added by Joey Little on November 4, 2015 at 1:30pm — No Comments

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d…

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Added by Joey Little on November 3, 2015 at 11:57am — No Comments

We Didn't Start the Fire

It Was Always Burning 

How Automotive Dealerships Can Win With Today’s Consumers

There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…

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Added by Joey Little on November 2, 2015 at 12:00pm — No Comments

Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on desktop have half the bounce rate of their mobile ads.…

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Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments

Social Media Update with @SocialLittleMan

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…

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Added by Joey Little on October 28, 2015 at 3:37pm — 1 Comment

This Week in Social Media with @SocialLittleMan

News for the Week of October 19

Pinterest Improves Place Pins

Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New location information will now be…

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Added by Joey Little on October 21, 2015 at 2:27pm — 1 Comment

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.

 

Basically, Moments makes it so…

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Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

New Social Media Platforms and Tools You’ll Want to Utilize With Your Dealership and Advocates

There are constantly new trends and social media platforms popping up, but several of them don’t stick around or never completely catch on to be worth your time. However, there are a few newer platforms and tools that seem to be catching fire for advocates, marketers, and overall social media and mobile users that may come in…

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Added by Joey Little on October 19, 2015 at 12:50pm — No Comments

Reputation Should Be a Pillar Of Your SEO Strategy

When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation.  Asked how it fits into their SEO…

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Added by Tom Gorham on October 18, 2015 at 2:00pm — 2 Comments

From Content Mapping to Content Marketing: Part 2

CONTENTMAPPART2

Creating a Plan That Works

Content marketing helps your dealership turn consumers into customers. Content answers the questions shoppers ask, connects consumers to your dealership brand story and reveals the ways your dealership works to make one of the largest purchases a consumer makes easier to manage.  One of the first and most important things your dealership…

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Added by Joey Little on October 13, 2015 at 7:35am — No Comments


Influencer
The Magic in Getting Online Reviews

We have finally found the magic potion for getting online reviews.  Over the years, we have used several tactics to get online reviews.  We sent out an automated email after each sale requesting an online review.  It had a lot of text including a thank you and a request for a review.  The email included graphics, linking to all of our online review sites.  We…

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Added by Lisa Paolino on October 1, 2015 at 10:30am — 2 Comments

This Week in Social Media with @SocialLittleMan

This Week in Social Media-Facebook Updates!

News for the Week of September 28

Customized Facebook Notes

Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…

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Added by Joey Little on September 30, 2015 at 3:24pm — No Comments

This Week in Social Media With @SeeKristinTweet

Social Update for the week of September 21st

Signal for Facebook and Instagram

News junkies, you’re in for a treat.  Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-gathering process. Signal offers users the…

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Added by Joey Little on September 24, 2015 at 3:30pm — No Comments

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