Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…Continue
Added by Joey Little on November 11, 2015 at 2:26pm — No Comments
The mobile industry is not just booming; it’s taking over completely.
Added by Joey Little on November 10, 2015 at 12:35pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will come into your dealership to look at and test out features, services,…Continue
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…Continue
Added by Joey Little on November 6, 2015 at 1:07pm — No Comments
I recently found myself in a discussion about social media management and it brought out an interesting comparison... Do you have a Social Strategist or a Page Jockey?
Social has become a part of most people’s daily lives. Some dealerships have embraced it and even gotten very…Continue
You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…Continue
Added by Joey Little on November 5, 2015 at 1:00pm — No Comments
Google recently introduced a…Continue
Added by Joey Little on November 4, 2015 at 1:30pm — No Comments
Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d…Continue
Added by Joey Little on November 3, 2015 at 11:57am — No Comments
There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…Continue
Added by Joey Little on November 2, 2015 at 12:00pm — No Comments
Or in a detailed look at Google Analytics, they see Facebook Ads that run on desktop have half the bounce rate of their mobile ads.…Continue
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…Continue
Added by Joey Little on October 29, 2015 at 11:30am — No Comments
Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…Continue
Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New location information will now be…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.
Basically, Moments makes it so…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
There are constantly new trends and social media platforms popping up, but several of them don’t stick around or never completely catch on to be worth your time. However, there are a few newer platforms and tools that seem to be catching fire for advocates, marketers, and overall social media and mobile users that may come in…Continue
Added by Joey Little on October 19, 2015 at 12:50pm — No Comments
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation. Asked how it fits into their SEO…Continue
Content marketing helps your dealership turn consumers into customers. Content answers the questions shoppers ask, connects consumers to your dealership brand story and reveals the ways your dealership works to make one of the largest purchases a consumer makes easier to manage. One of the first and most important things your dealership…Continue
Added by Joey Little on October 13, 2015 at 7:35am — No Comments
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email included graphics, linking to all of our online review sites. We…Continue
Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…Continue
Added by Joey Little on September 30, 2015 at 3:24pm — No Comments
News junkies, you’re in for a treat. Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-gathering process. Signal offers users the…Continue
Added by Joey Little on September 24, 2015 at 3:30pm — No Comments