As the automotive dealer body works to catch up with the social media express (yes I said it: the dealer body is behind in another technology wave again) industry leaders, dealer principals, and vendors are working hard at trying to learn, catch-up, and turn new found knowledge in to "an unfair competitive advantage" (Roy Busse @ ronsmap loves phrase). So in that spirit - as well as the holiday spirit, I'd like to share what Jack Humphrey has graciously provided us in his blog post below It's… Continue
For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue
Had just a quick moment so here is the whole article-
Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective
WESTERVILLE, Ohio--(Business Wire)--
Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour
for their best deal, highlighting the importance of aggressive advertising by
dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also
found online media is now more influential than social or… Continue
Added by Steven Moore on October 23, 2009 at 4:02pm —
If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue
Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue
Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue
Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social…Continue
Measuring Social Influence Marketing in the automotive industry
By Shiv Singh
Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue
Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks
Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.
Just wanted to share with the group some of the work our dealership did. Somewhat of a paradox, but neither as easy NOR as hard as it seems. For those that have done this it's a lot of work, but really rewarding.
Haley Pollard was great. She's our spokesperson and really did an incredible job of making people feel comfortable in front of the camera. If anyone has suggestions on how to use a microphone with Flip Video, PLEASE let me know. We had fun and the video helps give a… Continue
This is the time of month to go get a car; the deals have truly never been better for you the customer. The salespeople already know tomorrow is the end of the month. Hope both parties take advantage of it.
Pontiac going bye-bye does not mean your warranty and your service disappears. My daughter's Oldsmobile visits the Cadillac store on a regular basis.
Someone will buy HUMMER. Someone will buy Saturn. Saab will survive. The main companies will… Continue
Added by Jim Vogel on April 29, 2009 at 3:37pm —
Ladies and gents, Facebook is something to take notice of! I recently read a blog article that gave me some interesting facts and figures. Here’s the summary:
* Facebook accounts for 4% of all time spent online.
* Facebook is growing at over 250,000 new users PER DAY!
* Facebook has more than 53 million active users
* Facebook’s fastest growing demographic consists of users 25 and older.
To read the full articles with more facts, please check… Continue
Oh yes! Social Media Marketing ties in with a new concept called Web 2.0. This new interactive web is fueled by people rather than technology.
What does that mean? How about I give you an example! Look at Wikipedia. The users of Wikipedia are both consumers and creators of the information on the site. Anyone can go to a page and edit it. This gives the world a growing, developing version of the dictionary. Rather than… Continue
As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. He has directed tech strategy at companies such as Omnicom-owned Organic, Viant and Ogilvy & Mather, and has a shelf full of awards, including the 2001 Webby for "Best Music Site on the Internet."
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.
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