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All ADM Blog Posts Tagged 'Social' (541)

ROI or SOI? – You and your customers’ “Sphere of Influence”

I recently put up an article in our blog and I thought that it would be most helpful if I shared it with you directly in this community. As always - your comments, input, and suggestions are greatly appreciated!

Here's the article:

Today you can’t help but notice the many articles, reports and discussions around the shifting of traditional marketing spends to digital marketing spends that are taking place in various markets and that shift in spending appears… Continue

Added by Ron Morrison on December 16, 2009 at 9:23am — No Comments

Planning to hire Social Media talent...

Numerous people continue to ask me about the right skillsets mindset and other attributes that consitute the right person to hire for a social media position. My typical answers are those often shared by most - high degree of technical understanding, web savvy, high social experience etc. A lot of common sense stuff. But alas we now have a more expert consultation! Amber Naslund posted a clean article on SocialMedia today that should help any organization (especially dealerships) looking to… Continue

Added by Ron Morrison on November 23, 2009 at 10:56am — 4 Comments

Top 10 people to follow on twitter (and blogs) and why...

As the automotive dealer body works to catch up with the social media express (yes I said it: the dealer body is behind in another technology wave again) industry leaders, dealer principals, and vendors are working hard at trying to learn, catch-up, and turn new found knowledge in to "an unfair competitive advantage" (Roy Busse @ ronsmap loves phrase). So in that spirit - as well as the holiday spirit, I'd like to share what Jack Humphrey has graciously provided us in his blog post below It's… Continue

Added by Ron Morrison on November 14, 2009 at 10:45am — 1 Comment

Social Media ROI and Ralph’s “ Accidental Car Sales” – the story as I see it.

For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue

Added by Steven Moore on October 25, 2009 at 4:17pm — 3 Comments

2009 Ad-ology Media Influence on Consumer Choice survey- Auto.

Had just a quick moment so here is the whole article-

Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective

WESTERVILLE, Ohio--(Business Wire)--

Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour

for their best deal, highlighting the importance of aggressive advertising by

dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also

found online media is now more influential than social or… Continue

Added by Steven Moore on October 23, 2009 at 4:02pm — No Comments

FTC: Bloggers Not the Target, Advertisers Are

If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

Yes, a Car Dealer Can be a "Trust Agent"

The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

Added by Christopher Baccus on October 9, 2009 at 7:55am — 4 Comments

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?

Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue

Added by Christopher Baccus on September 28, 2009 at 7:14am — 5 Comments

Social Media ROI Measurement Lags Behinds Social Marketing Business Adoption Rates

Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue

Added by Ralph Paglia on September 22, 2009 at 6:00pm — 1 Comment

Follow up on Fluent Report from Razorfish - Social Infleunce Marketing in the AutoBiz

Measuring Social Influence Marketing in the automotive industry

By Shiv Singh

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue

Added by Steven Moore on August 24, 2009 at 9:24am — 1 Comment

Razorfish new report- Fluent the Social Influence marketing report.

Razorfish a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.

Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.

The report is here at… Continue

Added by Steven Moore on August 21, 2009 at 4:14pm — 3 Comments

Herb Chambers Marketing - Case Study

The Herb Chambers program represents a very interesting 14 months of intense work, agile thinking and automotive immersion.

The Herb Chambers initiative was a mix of standard practices and innovation unique to automotive digital marketing.

Please CLICK HERE for the complete Herb Chambers Case Study.

-Social… Continue

Added by Joe Angrisano on July 1, 2009 at 10:20am — No Comments

No choice but to participate in User Generated Content (UGC)

Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks

Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.

Added by Michael Plese on May 27, 2009 at 9:35pm — No Comments

YouTube Video Channel for Toyota Dealership in Dallas, Texas

Just wanted to share with the group some of the work our dealership did. Somewhat of a paradox, but neither as easy NOR as hard as it seems. For those that have done this it's a lot of work, but really rewarding.

Haley Pollard was great. She's our spokesperson and really did an incredible job of making people feel comfortable in front of the camera. If anyone has suggestions on how to use a microphone with Flip Video, PLEASE let me know. We had fun and the video helps give a… Continue

Added by Jim Flint on May 6, 2009 at 6:30pm — 1 Comment

Scarier Idle Thoughts

4-29-09 Apex, NC

This is the time of month to go get a car; the deals have truly never been better for you the customer. The salespeople already know tomorrow is the end of the month. Hope both parties take advantage of it.

Pontiac going bye-bye does not mean your warranty and your service disappears. My daughter's Oldsmobile visits the Cadillac store on a regular basis.

Someone will buy HUMMER. Someone will buy Saturn. Saab will survive. The main companies will… Continue

Added by Jim Vogel on April 29, 2009 at 3:37pm — No Comments

How to Use Facebook for your Dealership

Ladies and gents, Facebook is something to take notice of! I recently read a blog article that gave me some interesting facts and figures. Here’s the summary:

* Facebook accounts for 4% of all time spent online.

* Facebook is growing at over 250,000 new users PER DAY!

* Facebook has more than 53 million active users

* Facebook’s fastest growing demographic consists of users 25 and older.

To read the full articles with more facts, please check… Continue

Added by Meg on January 28, 2009 at 8:57am — 12 Comments

Social Media Marketing Guidelines

Social Media Marketing? Huh?

Oh yes! Social Media Marketing ties in with a new concept called Web 2.0. This new interactive web is fueled by people rather than technology.

What does that mean? How about I give you an example! Look at Wikipedia. The users of Wikipedia are both consumers and creators of the information on the site. Anyone can go to a page and edit it. This gives the world a growing, developing version of the dictionary. Rather than… Continue

Added by Meg on January 28, 2009 at 8:53am — 2 Comments

How to Leverage Social Media for the Auto Industry

Web 2.0. Do you know what it is?

Technology is sweeping the nation and changing the face of business. Automakers have been noticing this trend and some are taking steps to bring their dealerships into the next stage of web.

If you are reading this blog, I would consider you to be one of those dealerships!

Web 2.0 is bringing marketing back into a personal referral based system through sites like Twitter, Driving Sales, Automotive Digital Marketing,… Continue

Added by Meg on January 28, 2009 at 8:38am — 1 Comment

Some Perspective on Social Networks by Andrew Frank - Vice President of Research at Gartner

As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. He has directed tech strategy at companies such as Omnicom-owned Organic, Viant and Ogilvy & Mather, and has a shelf full of awards, including the 2001 Webby for "Best Music Site on the Internet."

eMarketer spoke with him about marketing with social networks and misconceptions… Continue

Added by Ralph Paglia on August 29, 2008 at 7:00am — No Comments

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