Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Social' (540) going outside the traditional forum to communicate with customers before and after the sale

I came across, I found it to be a very appealing way to engage consumer experience outside there typical consumer engagement before and after the sale. I feel this is a very creative way to utilize digital media via video, blogs and social media for strict branding purpose.

Added by George Magda on August 11, 2010 at 2:37pm — No Comments

10 undeniable signs that you are indeed addicted to Social Media

Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering " not forget to check in....and it has been already 12 minutes that you have had changed your status on Facebook......hey......hey.....and don't forget see that you finally hit the 1000 followers mark on Twitter....hey....." -Okay, when you are reading these lines here and you feel like "hmmm, sounds familiar, and you got by they was sweaty hands…


Added by VJ on July 22, 2010 at 8:30pm — No Comments

Toyota Social Media Autopsy on First Half of 2010

What happened with Toyota?

Written by almitra - Edited by paglia…


Added by Ralph Paglia on July 21, 2010 at 3:49am — No Comments

Ford Social Media Marketing Examples


Added by Ralph Paglia on July 17, 2010 at 9:30pm — No Comments

Can you retain Service Customers w/ Social Media? Could you with a FB application that alerted them when service is due?

REAL Customer Messaging Power through a Facebook Connect integrated Dealership Website & Cutting Edge Facebook Application

  • Would you find it useful to know exactly when someone is due for an oil change?

  • Would you find it useful to know exactly what kind of cars a specific person is browsing in you inventory?…


Added by Katie Urbain on July 16, 2010 at 1:00pm — 2 Comments

3 Reasons Car Dealerships Need to Use Foursquare

Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user's friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth.

I know what you're thinking, "How can Foursquare be of benefit to my dealership when people only buy cars once every three years?"… Continue

Added by Katie Urbain on July 14, 2010 at 9:10am — 1 Comment

AdAgencyOnline.Net Shares Social Media Formula With Automotive Advertising Agencies; C2C + B2B = B2C SQUARED

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net -- WAAOL, All Automotive Advertising News All The…


Added by Philip Zelinger on July 3, 2010 at 12:17am — No Comments

Social Media Employee Policy Examples from Over 100 Companies and Organizations

Social Media Employee Policy Examples from Over 100 Companies and Organizations

I get asked almost daily for examples of dealership employee policies regarding social media, blogging, online comments and social networking... Before you read any further, by doing so, you acknowledge and accept my recommendation…

Added by Ralph Paglia on July 2, 2010 at 5:30pm — 3 Comments

Marketing Benefits of Reaching out to your Community.

My colleague wrote a fabulous blog post last week about community outreach, and it is really making me think about how I approach social media marketing.

It's a common idea in social media marketing in general to be sure to comment about and promote others more than you promote yourself. This idea while fabulous is not always easy to… Continue

Added by Katie Urbain on June 28, 2010 at 6:47am — 2 Comments

Building and maintaining relationships is different today

The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at:

But with all this reflection, it makes me think that maybe we all need to think more about what…


Added by Patti Swanson on June 26, 2010 at 2:00pm — 6 Comments

Case Study on Employee Use of Facebook in Auto Industry

Throughout my four-part series (of which this is the final part) I have argued for the use of social media...specifically your dealership's employees to create new opportunities. I've outlined the benefits and the "how to," and today we will look at a case study to show this does indeed work.

Johnny Londoff Chevrolet in Florissant, MO recently began a dealership-wide effort to engage in social media, including… Continue

Added by Stacy Mueller on June 23, 2010 at 12:25pm — No Comments

Help Yourself First. So You Can Help Others Better.

Here at Xspond we have spent oodles and oodles of time improving our partners social media, and our partners web sites, and our partners data bases, and our partners… (you get the picture). We love this work so much and we are so focused that we neglected ourselves severely. If our business identity is our child and we are the parents, we are definitely criminals of neglect.

Practice What You Preach



Added by Katie Urbain on June 23, 2010 at 7:32am — No Comments

Encouraging Your Dealerships’ Employees to Use Facebook to Create Opportunities.

Facebook, and social media in general, is THE talk of the automotive industry. Think of the number of presentations and…

Added by Stacy Mueller on June 3, 2010 at 12:30pm — No Comments

Rapportive replaces Google ads with the senders social footprint

Imagine looking at an email in your Gmail account and with a quick scan to the right you can see the senders online footprint. Your shown their name, company and title. It displays social media information such as Facebook, Twitter and LinkedIn. In a nut shell, who is this person that just emailed me.

Rapportive scans your incoming Gmail message and checks it against public social network information. The results are displayed on the…

Added by Dan Moore on June 1, 2010 at 10:27am — No Comments

Reputation Management for Car Dealers using Internet and Online Social Media Resources

Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to come to grips with. The alternative is to see their lack of… Continue

Added by Ralph Paglia on May 23, 2010 at 10:30am — 5 Comments

50 By the Fourth of July

50 By the Fourth of July

We’re on an aggressive push to connect our new website platform, Engine5, with Dealerships in all 50 states by the 4th of July. With our vast array of products, there are plenty of ways to

get started with DealerFire:

Jump on board with Custom Dealer Websites,…


Added by Matthew Cole on May 20, 2010 at 8:00am — No Comments

Building a Sales Force With Facebook

Building a Sales Force with Facebook

Salesperson Function Defined

Wikipedia defines salespersons primary function is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turns prospective

customers into actual ones.

Sales Directors or Managers often lead the way in the selling process by example, instruction, or…


Added by Ray Spellerberg on May 7, 2010 at 7:30am — No Comments

Social Media Marketing Myths


Added by Ralph Paglia on March 31, 2010 at 11:30pm — 1 Comment

Selling to Socialites...My 2 Sense in BDC / Internet Sales "Battle of The Trainers" Conference Call

This week I had the opportunity to share the company of a few very established and credible Internet Consultants in the car business on a conference call including one dealer who had reached out for help, and (I think) 100 more across the country just to listen… Continue

Added by Megan E. Bucher on March 29, 2010 at 6:34am — 2 Comments

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