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All ADM Blog Posts Tagged 'Shopper' (7)

Jumpstart Metrics: Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing…

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Added by John Sternal on November 29, 2018 at 6:00am — No Comments

How The Renewed Ford Ranger Pickup is Impacting Shopper Interest

Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media.

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Added by John Sternal on May 1, 2018 at 7:30am — No Comments

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the…
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Added by John Sternal on December 6, 2017 at 8:30am — No Comments

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that…
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Added by John Sternal on December 1, 2017 at 9:00am — No Comments

What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…

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Added by Stephen Favill on May 23, 2013 at 5:31pm — 5 Comments

Dataium Automotive Shopper Intensity Report - November 2012

November 2012

Automotive Shopper Intensity Report



The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.



Dataium historical…

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Added by Ralph Paglia on November 28, 2012 at 1:30am — 8 Comments

Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google to Share Results of Car Shopper Behavior Study at NADA Convention



This is part two in a series of features on NADA convention workshops in San Francisco.


McLEAN, Va. (Dec. 13, 2010) – With nearly 90 percent…

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Added by Ralph Paglia on December 28, 2010 at 9:30pm — No Comments

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