Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.
Added by Ralph Paglia on August 3, 2019 at 8:00am — No Comments
Added by Ralph Paglia on May 13, 2018 at 7:00pm — No Comments
Added by CPI Results on March 4, 2018 at 11:30am — No Comments
Whether it’s for shoes, a 65-inch smart TV, a lawnmower, or car parts, it starts online for 95 percent of millennials and 85 percent of the general public. You browse products and services, and the locations where…Continue
Added by CPI Results on February 11, 2018 at 8:00am — No Comments
Added by Ralph Paglia on December 14, 2017 at 4:30pm — No Comments
REPUTATION SENSEI Marketing Program makes your store money by driving in-market buyers into your showroom by communicating trust in the local online community that you are the dealer to buy from. Market your positive customer experiences to social media, search results and your website to attract more buyers to your store.
Virtually all American adults (93%) read online reviews to determine if a car dealership is good or bad, reveals BrightLocal in its latest annual …Continue
Added by Ralph Paglia on November 18, 2017 at 9:00pm — No Comments
As a car dealer or…Continue
Added by Ralph Paglia on September 22, 2017 at 6:30am — No Comments
Added by Ralph Paglia on August 23, 2017 at 6:00pm — No Comments
Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email included graphics, linking to all of our online review sites. We…Continue
It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading…Continue
Added by Joey Little on August 3, 2015 at 1:13pm — No Comments
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…Continue
So. You might be wondering: If a car dealer pays Yelp to advertise…
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments
Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.
In the automotive industry, it's become a buzzword that encompasses all of these things to…Continue
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…Continue
Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments