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All ADM Blog Posts Tagged 'ROI' (97)

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

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Added by Courtney Evans on September 13, 2019 at 7:30am — No Comments

Video is Everywhere!

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

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Added by Timmy D. James on September 5, 2019 at 7:00am — No Comments

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

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Added by Ed Barton on September 3, 2019 at 7:04am — No Comments

What’s Your Service Marketing PRO?

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…

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Added by Scot Eisenfelder on August 23, 2019 at 7:24am — No Comments

Use Customer Data to Build Better Relationships

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.

 

Yet it’s difficult to deny the advantages of data-driven marketing:

 

  • 2 out of 3 leading marketers admit…
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Added by Courtney Evans on August 9, 2019 at 7:15am — No Comments

Influencer Marketing: You Don’t Need an Instagram Model

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

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Added by Paul Moran on July 30, 2019 at 7:07am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments

Coupons: What to Consider

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…

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Added by Stephen Coambes on May 30, 2019 at 6:59am — No Comments

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.

 

Take television, for example. Many dealerships still create and air…

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Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.

At the…

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Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

AI: The Future of Digital Marketing

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…

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Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…

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Added by Todd Smith on February 26, 2019 at 7:30am — No Comments

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

 

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

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Added by Jim Flint on January 11, 2019 at 7:13am — No Comments

Beyond the Postcard: Getting Results with Direct Mail

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.

 

Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…

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Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

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Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments


Vendor
Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

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Added by Andy Church on September 21, 2018 at 6:30am — No Comments

Sometimes You Have to Lose to Win

Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:

 

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take…

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Added by Steve White on September 17, 2018 at 5:59am — No Comments

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…

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Added by sara callahan on August 29, 2018 at 6:57am — No Comments

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