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All ADM Blog Posts Tagged 'Programs' (12)

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now …

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Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments

Stair Step Programs; What’s Your Plan of Execution?

 

As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  

If you…

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Added by David Metter on June 12, 2012 at 10:23am — No Comments

The spectacular marketing fail of JC Penney

 

  • The spectacular marketing fail of JC Penney

May 24, 2012

While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."

That's what the management team of JC Penney must've thought for…

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Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments

Are You "Incentified"?

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

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Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments

The Customer is Always Tight

There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.



I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue

Added by Paul N. Long on July 18, 2008 at 6:24am — No Comments

Add Value to Your Customers' Lives with a Loyalty Program

Here is another excerpt from Jill Griffin’s Article that I posted a few days ago. The article was originally posted by the Austin Business Journal on February 19, 2000. Jill heads up the Griffin Group, and has written several books on Customer Loyalty.



“Frequent buyer programs, also referred to as loyalty programs and reward programs, have become a critical retention tool for… Continue

Added by Paul N. Long on July 16, 2008 at 6:38pm — No Comments

Loyalty Programs can Reap Financial Rewards

I recently came across this article by Jill Griffin. Although this article was published in February of 2000, the principles remain the same for building and implementing a solid loyalty program. What's interesting is that we were facing a similar economy in 2000 as we are today, in 2008. Companies who have embraced loyalty programs prior to today are reaping the benefits. It's not too late though…



Jill Griffin is the author of "Customer Loyalty: How to Earn It, How to Keep It."… Continue

Added by Paul N. Long on July 11, 2008 at 7:00am — No Comments

What benefits do Loyalty Programs Bring?

All loyalty programs should provide a few direct, tangible benefits which depend on the program’s structure, the nature of the industry and even the state of a company’s brand.



In general, there are three core benefits fo Loyalty Programs:



1. The Attrition Benefit: There should be a boost in Customer Retention.

2. The Lift Benefit: There should be an increase in the amount customers spend.

3. The Acquisition Benefit: There should be a gain in… Continue

Added by Paul N. Long on July 9, 2008 at 6:57am — No Comments

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