Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will…Continue
Added by Jeff Glackin on July 26, 2015 at 8:25pm — No Comments
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose…Continue
Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments
Happy Friday, Auto Professionals!
As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!
In this edition of the Top Ten, learn why…Continue
Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the top 10, read all…Continue
Added by Lisandra Ramos on March 2, 2015 at 9:23am — No Comments
In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…Continue
Added by Lisandra Ramos on October 31, 2014 at 1:32pm — No Comments
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…Continue
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…Continue
For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.
As some have argued, there are definitely…Continue
Added by J.D. Rucker on June 20, 2013 at 6:00am — No Comments
During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.
“I post pictures to Facebook and links to Twitter,” she told me.
That was the sum of their strategy. In a way it sort of made sense – rather, I…Continue
Added by J.D. Rucker on June 7, 2013 at 6:00am — No Comments
This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…Continue
Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
For those who are doing well or…Continue
Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…Continue
Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments
If it wasn’t already clear, Google has…Continue
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…Continue
Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments
This is Part IV of the series on timing. Please read…Continue
Added by J.D. Rucker on December 7, 2012 at 6:00am — No Comments
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…Continue
Added by J.D. Rucker on October 15, 2012 at 2:19am — No Comments
Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments
Added by Ralph Paglia on April 25, 2008 at 7:30am — No Comments