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Joey Little's Blog Posts Tagged 'Marketing' (61)

Making Magic: Finding and Leveraging Your Word-of-Mouth Influencers

As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing decision is made entirely on our own. Instead, however large or small the influences may appear, we are swayed by people, marketing, and opinions every day.

It might be a recommendation…

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Added by Joey Little on June 15, 2016 at 2:00pm — No Comments

This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…

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Added by Joey Little on February 25, 2016 at 2:09pm — No Comments

This Week in Social Media

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is…

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Added by Joey Little on February 4, 2016 at 11:29am — No Comments

Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things…

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Added by Joey Little on February 1, 2016 at 2:00pm — 1 Comment

This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the…

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Added by Joey Little on January 28, 2016 at 2:11pm — 2 Comments

Generation Z: The Mobile-Driven Generation

A Growing Generation

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…

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Added by Joey Little on January 15, 2016 at 2:30pm — No Comments

Social Media Shake-Up: Part II

Utilizing New Year Trends and Tools

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

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Added by Joey Little on January 14, 2016 at 9:30am — No Comments

This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

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Added by Joey Little on January 13, 2016 at 2:07pm — No Comments

Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…

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Added by Joey Little on January 13, 2016 at 7:45am — No Comments

From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

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Added by Joey Little on January 8, 2016 at 12:30pm — No Comments

Generationally Speaking: Social Media Platforms and Their Top Users

Who are You Speaking To? 



Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

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Added by Joey Little on January 7, 2016 at 1:23pm — No Comments

This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

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Added by Joey Little on January 6, 2016 at 2:10pm — No Comments

This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…

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Added by Joey Little on December 30, 2015 at 2:29pm — No Comments

CEM vs. CRM

What’s the Difference for Your Dealership?  Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together? 

At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there…

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Added by Joey Little on December 29, 2015 at 3:00pm — 4 Comments

10 Creative Content Ideas for Your Dealership

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…

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Added by Joey Little on December 29, 2015 at 8:22am — No Comments

Why Live Chat and Responsive Websites Will Grow Your Engagement

The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom line by integrating live chat software on their sites and utilizing responsive website…

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Added by Joey Little on December 15, 2015 at 2:03pm — 2 Comments

Jingle All the Way: 7 Ways to Boost Your Business This Holiday

It's the Holiday Season

The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping.  Not only are consumers looking for big-ticket items like vehicles, but they’re also on the lookout for stocking stuffers like service gift certificates, oil…

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Added by Joey Little on December 14, 2015 at 9:45am — No Comments

Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…

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Added by Joey Little on December 11, 2015 at 10:00am — No Comments

The Data Superhighway: It's a Two-Way Street

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…

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Added by Joey Little on December 10, 2015 at 12:30pm — No Comments

This Week in Social Media

News for the Week of 12.9

Facebook Messenger Arrives at a Website Near You 

Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your business easily and check out what’s going on with your Events directly from your…

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Added by Joey Little on December 9, 2015 at 2:00pm — No Comments

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