Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message. A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.
Added by Philip Zelinger on August 6, 2012 at 10:29am — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Added by Philip Zelinger on June 16, 2009 at 7:52am — No Comments