Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…
Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments
In the last seven years, new vehicle gross margins have declined from four percent to two percent.
If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.
F&I…
ContinueAdded by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments
At its core, sales is a numbers game. It always has been and always will be. If
you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…
ContinueAdded by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.
Now TagRail’s platform provides…
ContinueAdded by Jim Leman on February 14, 2018 at 11:30am — No Comments
TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.
It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…
Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments
There can be no arguing that most dealerships operate in silos.
Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four…
Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments
The new sales funnel is engaging potential buyers well before they walk in the store...
It begins the moment consumers become aware of their needs, and then they connect the solution with your business, says Jim Maxim, Jr., President of…
Added by Jim Leman on October 5, 2017 at 2:00pm — No Comments
Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?
From Wikipedia; The Secret describes…
ContinueAdded by Craig Lockerd on October 16, 2012 at 12:30pm — 4 Comments
As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia
Added by Ralph Paglia on August 29, 2012 at 7:00pm — 4 Comments
We have heard many times over, the final mental decision making process is triggered by emotion! Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!…
Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
02/07/2011…
ContinueAdded by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…
ContinueAdded by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments
Added by Mark Tewart on January 6, 2009 at 6:30am — No Comments
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
1999
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
S | M | T | W | T | F | S |
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 |
8 | 9 | 10 | 11 | 12 | 13 | 14 |
15 | 16 | 17 | 18 | 19 | 20 | 21 |
22 | 23 | 24 | 25 | 26 | 27 | 28 |
29 | 30 | 31 | ||||
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
© 2019 Created by Ralph Paglia.
Powered by