Which Business Review and Ratings sites should we focus our customers on for posting their evaluations of our dealership?…

HOW CAR DEALERS CAN INCREASE GOOGLE PLUS ENGAGEMENT BY 281% - INFOGRAPHIC

This infographic from Quicksprout showcases the…

Google’s Impact on Automotive's Search Is Going To Change Drastically

Will You Prepare or Play Catch Up? (Part 1)…

It’s Monday morning, do you know where your mother is?

If you’ve spent any time on YouTube before November, you’ve probably heard several different answers to that question, all of them less than savory. The YouTube comment section has long been known as a terrible place, and for good reason. If you go to pretty…

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.

For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.

The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…

Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

Here is the latest post from Google, from an employee named Dasha.  The article link is: Google Reviews and was posted today at 12:00…

Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is…

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…