Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by CPI Results on March 18, 2018 at 11:30am — No Comments
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?
I know what you’re thinking. This is…Continue
Added by David Metter on October 31, 2017 at 11:30am — No Comments
He didn’t double sales, he doubled profitability! In one year!!
No wonder he was named to Automotive News 40 Under 40 and has been recognized as…Continue
Added by Chip Dorman on July 21, 2017 at 9:00am — No Comments
If you're in auto sales, the term "TGIF" - Thank God It's Friday! - probably has little meaning to you. In this industry, Fridays are spent gearing up for the weekend. Speaking of which, do you know what your weekend is looking like?
To answer this all-important question, it's a good idea for General Sales Managers to sit down on Friday morning and review a…Continue
Added by Josh Blick on June 2, 2017 at 6:30am — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2 days.
In addition, customer experience…Continue
Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments
The confusion and intimidations involved in buying a pre-owned car can alleviate remarkably when you are supported by proper information and guidance. And when it comes to finding a reliable source of help, there probably is not a better option than a certified, independent car…Continue
Added by Diyana Lobo on June 30, 2015 at 10:30pm — No Comments
An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is halving those brands’ maintenance-free programs. According to…Continue
Added by Richard Holland on April 9, 2015 at 6:00am — No Comments
Strong truck demand, fueled by lower prices at the pump, helped GM, Ford, Nissan and Fiat Chrysler post double-digit U.S. sales increases in January.
General Motors and FCA US today projected the seasonally adjusted pace of light-vehicle sales will come in slightly above forecasts of 16.5 million – another signal that the market started the year in the same way 2014 ended: with steady…Continue
A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in…Continue
Added by Mike Gorun on August 18, 2014 at 5:57am — No Comments
With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM…Continue
Added by Trish Rowsell on January 31, 2014 at 10:50am — No Comments
Hi, my name is Johnny Dealer. I spend my mornings listening to incoming sales calls from the previous day. I then, go into a deep depression. I guess I am like most dealers, but today, I'm going to do something about it. I am going to create a system that will eliminate missing all of these opportunities. I am about to create a Lean, Mean, Lead-Handling…Continue
Added by Danny Benites on October 30, 2013 at 6:46am — No Comments
Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments
General Motors (NYSE: GM …Continue
Added by JB Floyd on August 26, 2013 at 7:00am — No Comments
ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.
“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…Continue
Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments
Internet Sales 20…
Added by Sean V. Bradley on March 4, 2013 at 11:47pm — No Comments
Henry Ford – A Documentary
By David Ruggles
Henry Ford changed the world with his assembly line method of auto assembly, patterned after processes he observed in the meat packing industry. One might think there is nothing new to be learned…Continue
Added by David Ruggles on January 23, 2013 at 12:41pm — No Comments
A few years ago I did some work for Hyundai Motor America in Fountain Hills, CA and had the opportunity to work with Joel Ewanick on several projects... OK, work…Continue
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue